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Why Packers And Movers Business Is Mushrooming In Pune?
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Packers and Movers in Pune are sharply increasing in number due to the increasing population of the city. The players that have been associated with this business say that there has been major improvement in infrastructure of the city propelling business growth in last 2-3 years.
This growth can be attributed to the increased improvement in infrastructural development in the country. “Our business has soared by over 50% in last couple of years” said Mr. Kuldeep from Orange Packers and Movers. Orange is making progress in leaps and bounds in this business area.
Charges are variable'
On a study done by our team of researchers, we found that the charges in this domain are not constant. It is dependent on varied factors. Orange Packers and Movers charge very nominal depending upon the number of goods that you want to transfer. Mr. Kuldeep stated that charges are put down like any other logistics company. These charges are dependent on the “Volume of goods” that has to be transferred and also on the “Weight of these goods”. The amount of space that gets occupied on a truck gives us an idea of how much we are going to charge.
If suppose your goods are extremely heavy and has to be transferred from one region to another which are very far from each other then the cost multiplies.
Competitive Market Space
In the last couple of years many small players have joined the business. Local players are dominant in this industry. “There is a neck to neck competition from many players in the market” said Rawat from Beera Movers and Packers Company. The increased competition in past few years has led to slipping profits. The marketing costs are also high for such business as more and more customers look for “credibility” from these players.
There is a research report, according to which 10-12 new players join this market every year. However, 40% of these players are not able to sustain for a long time and they leave because of increased cost.
The big players in this market stay unaffected because of these players. The big players have a huge chunk of “Loyal customers” base which does not affect them. There is also an increase of viral spread of brand image from one customer to another which increases the solidarity of their business. The big players in the Indian market for example “Agarwal packers and movers” remain unaffected as they have a solid market share which gives them a boost over loyal customer base and credibility associated with transfer of goods.
What are the challenges of the business?
Orange packers and movers, which are one of the best movers and packers in Pune offers deep insight into some of the real big challenges in this industry. Mr. Kuldeep, from Orange packers and movers state that the biggest priority of the customers is “Moving goods SAFELY from one location to another”. This is because the customers are associated emotionally with their household items and they do not want it to break or get damaged. In order to understand this industry, it is imperative that we understand the logistics business very well. Retaining the labourers is again another very important aspect. It is a labour intensive industry and it required very less capital to start the business. The business also sees that many labourers create very good rapport in the long run with the clients and then end up starting their own business. This is again a big challenge to tackle as it creates stir in the minds of other employees and they also get ideas from it.
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