123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL » Business >> View Article

Useful Tips For Making Marketing Effective Product Catalog

By Expert Author: May Swan

Product catalog is always on customers' to see list before purchase a product online as it plays an indispensible part in informing and persuading customers to place an order. By integrating all kinds of online and offline marketing methods, product catalog can be delivered to a large number of potential customers. A well-designed product catalog can always stimulate the purchase desire of customers. The most important aspect is that you'd better make your catalog people want to read. Now in this article, we'll share some useful tips which helps in making marketing effective business catalogs.

Do you want make a PDF catalog turn pages like a book? Please take a try of this flipbook maker for Mac software. If your computer system is Windows, please go to Kvisoft.com to download the Windows version.

5 Useful Points for Making Marketing Effective Product Catalogue

1. Determine your target audience

The ultimate goal of a catalog is designed for reaching your target audience. Before your start designing and writing, you'd better make clear what's your target audience. For example, cars can be divided into different series such as commercial vehicles, family car, sports car and etc and each type is designed for specific target audience. Once you find out the target group, you can write the catalog content more correctly in customers' position and publish the catalog to where your customers are. A good beginning is half the success. This will bring you a clearer sense of direction in design and distribute product catalogs.
2. Stand out your hot product

Place the hot product and most profitable product on the most eye-catching position, stand out these products with larger size, different color, strong font, mark like "hot". An marketing effective catalog should attract customers reading more. An interesting cover is a must-have so that it can attract customers to flip catalog pages for getting more contents. So we must make clear what our target customers think about layout, color, discounts, services and etc.
3. Identify the action that you want readers to take

This is another key point of designing a marketing effective catalog. If you expect your target audience to click a link, then you must consider the place, color and URL for a better CTR(click-through rate). If you expect target audience to contact you such as make a phone call, then you'd better place both the fixed telephone and mobile phone on where customers can find it instantly in your catalog.
4. Focus on the benefits your product can provide to customers

Comparing with tell customers product features, introducing the benefits your product can provide to them would be more effective such as what they can create with your product. People purchase an item because they need it to make their life better and easier - capture the desire of target audience.

An effective way is presenting a question and answer to tell them what kind of practical problems you product can solve. It only describes the benefits but also showcases the intension.
5. Make catalog interesting with fresh reading experience

As for this point, I put several suggestions here:

a. Keep content objective and avoid any exaggeration.

b. Replace he, she, them with we, you and us. It makes people feel that you are discuss with them face to face, very intimate.

c. use a story if possible as people all love read stories.

d. use a PDF page flip tool to make your PDF catalog more amazing and entertaining to read. Readers will a wonderful reading experience.

Total Views : 51Word Count Appx. : 673See All articles From Author

Business Articles

1. Communicate Anywhere And With Anyone Using A Best Satellite Phone
Author: Tim Austin

2. The Importance Of Safety Handrails
Author: Duraslide Pte Ltd

3. Air Conditioning Repair Los Angeles – Basic Points To Focus On
Author: coryfrank

4. A Regular Eye Exam Is The Key To A Healthy Eyes
Author: Cory Frank

5. Finding A Suitable Moving Company For Your Move
Author: Cory Frank

6. The Wl-250 Tower
Author: Leslie WaterWorks® offers the largest array of bottleless purification and filtration water coolers

7. Properties In Noida
Author: Sanjay Sirohi

8. Find Bgc Condo For Sale With Ease Through This Tips
Author: rokyfernandis12

9. Find Condo For Sale The Easier Way
Author: rokyfernandis12

10. Things To Bear In Mind While Searching For Condo For Sale Fort Bonifacio
Author: rokyfernandis12

11. Fort Bonifacio Condo For Sale At Budget Friendly Rate
Author: rokyfernandis12

12. The Benefits Of Using Iridium Satellite Phones During Emergencies
Author: Tom Austin

13. Find Right Condo For Sale Fort Bonifacio With Ease With This Guide
Author: rokyfernandis12

14. How To Make Life Easier With Edinburgh Taxi Tours
Author: Gordon Gill

15. Signage Melbourne, Australia Offers Affordable Services To Promote Your Brand Through Signage Advert
Author: jackricklomas

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: