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What You Didn’t Know About Responsive Web Design Melbourne

By Expert Author: Austin Williams

A lot of people talk about responsive web design Melbourne these days. What is responsive design all about? How can online businesses benefit from them? These are some of the most common questions that will take form in your mind, so let's dig a little deeper! Responsive design is considered as one of the best solutions that businesses can adopt keeping in mind the changing technology and requirements of the internet. It can be termed as cross-browser compatibility, which means your website would be visible to the end user irrespective of the screen size of their laptop or PC.

Now, the question is where has the need for responsive design risen from? The need has come into play because of the ever changing landscape of several web browsers. This browser change has brought about a significant change in user expectations as well. According to a report by SEO companies Melbourne, the minimum expectations of modern and net savvy customers is to be able to browse the internet or your website on their laptops as well as mobile phones. They also expect a simple and user friendly navigation. Since, creating separate websites for the PC, laptop, mobile, and other platforms can be an expensive affair, responsive web design was born!

Top 2 SEO Benefits for Responsive Web Design Melbourne

If you are planning to flow with responsive web design, what will be the SEO benefits? According to SEO Campbellfield experts, there are several benefits including:

Optimization of a single URL

Before responsive web design Melbourne came into the picture, developers were working primarily on creating separate designs for desktop and mobile versions. This simply means that the SEO strategies and implementation had to be different for different mediums. This made it extremely difficult to rank mobile websites. On the other hand, when you create responsive web sites, there will be a single url and your website will be visible on both mediums. In fact, your mobile website will also reap the benefits of the high quality inbound links generated by the desktop website.

User experience matters

At the end of the day, if you want your website to attract customers and retain them then you need to work on creating the perfect user experience. Experts from SEO companies Melbourne believe that publishing relevant and great content is necessary for overall success of your SEO strategy. Now, if you opt for responsive web design then your users will be able to read the content or download information on their mobile as well. The important thing to remember is that if your website is not responsive and your content is not easy to understand or read then you have already lost your customer.

Austin Williams is a developer with experience in responsive web design Melbourne. He has written this article focusing on the SEO Campbellfield benefits related to responsive web design offered by SEO companies Melbourne.

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