123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Five Reasons For Your Advertiser To Keep Advertising On Your Site

By Author: Michael David Wilson
Total Articles: 28

When you are able to obtain advertisers for your website, you will hope they stay with you for an extended period of time. The security provided by the continuous weekly or monthly payments is reassuring. This is especially true in the volatile online advertising market, where many advertisers will change sites with great ease if simply given a better offer elsewhere. If they do decide to stick with you, it will probably be because of one of the five following reasons:

Performance

Only the advertiser can decide how well their ads are performing on your website. Some will be happy with a certain number of clicks, while others will focus more on the quality of those clicks and the sales that come from them. A good advertiser will know exactly what they want out of their ads, and will stay with your site for as long as their goals are being achieved.

Value

The price you offer your advertisers is not necessarily the most important factor that determines how happy your advertisers are with your service. It is a combination of how much they pay and what they get in return. In other words, the return on their investment. Ideally, they should be getting a fair amount of ad impressions, leads, signups, and/or sales, for a reasonable amount of investment. Again, only the advertiser can gauge what is and is not acceptable in terms of ROI.

Quality

Clearly, advertisers love it when visitors intentionally click on their ad and visit their site, but generally, that is not all that matters. What the visitor does after they click on the ad is just as or even more important. Visitors that mention the advertiser's site and products on social media networks are very valuable. Of course, any sales generated from the visitors or newsletter signups are also of great value. These are all signs of quality visitors which are what the advertiser really benefits from. The more people of this kind that come from your site, the more likely it is that the advertiser will stick with you.

Tech Support

Advertisers will often want to quickly change out or tweak the ads that appear on your website. They may also notice that there is a problem with their ad that needs to be rectified. If you can promptly address those technical issues and make all the changes that they need, the advertiser will be a lot more likely to put their trust in your abilities to take care of their advertising needs. This emphasizes the need for a good ad server that allows you and your advertisers to handle your ad operations with a few simple clicks.

Customer Service

The same rule applies when it comes to all other details of your advertising program, such as billing and the ability to answer questions or concerns. It is essential that you respond to any such questions as quickly and as professionally as possible. The longer an advertiser goes without having their issues and questions addressed, the more likely they are to become disgruntled and take their business elsewhere. There are plenty of other options to choose from, so make sure you meet and listen to your customers' needs.


AdSpeed Ad Server is a reliable and powerful ad serving and ad management solution that serves your ads, track impressions, clicks, and report ad statistics in real-time. Driven by the changing needs, Ad Servers continues to develop more innovative features and to offer a wide-range of advertising services.

Total Views: 168Word Count: 574See All articles From Author

Marketing Articles

1. Get Easy Packaging With Our Packaging Material Dubai At Reasonable Rates
Author: nbm pack

2. How To Hire A Good Pr Firm?
Author: Russell Johnson

3. Choosing Out The Best Laundry Equipment Supplier Dubai
Author: Wahat Al Dhafrah

4. Making Sure Your Business Is Using Cutting-edge Marketing Tool!
Author: Anil Kumar

5. Time Management: Finding Time For The All Important Task Of Small Business Marketing
Author: Ian Marsh

6. Make Setup And Installation Of Industrial Pallet Shelving
Author: abazar shelving

7. Importance Of Packaging Materials In Dubai
Author: nbm pack

8. Bulk Sms Provider In Gurgaon | Easysandesh
Author: Ankush Gupta

9. Dynamics 365 Crm Software For Marketing
Author: Sonika Vishwakrma

10. A Simple Guide To Start Listing Keywords
Author: Simplified Social Media Optimization

11. Understanding The Value Of Creating Inbound Links For Your Online Business
Author: Bob Smith

12. Choose Startups For Career Growth
Author: Nita Desai

13. Key Factors To Consider Before Hiring An Advertising Agency For Your Startup
Author: conceptmarketing

14. Seo Strategy To Get Mobile Apps Ranked In Serps
Author: seoservicedelhi

15. Sales Decreasing? The Best Ways To Enhance Your Business Sales Approach
Author: Ian Marsh

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: