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German Luxury Cars Like Audi, Bmw & Mercedes-benz Push Out Japanese Companies From Indian Market

By Expert Author: Santosh

In the wake call, luxury market has been bearing a challenge for Japanese auto makers that sell some of India's most popular cars, but they couldn't get the master key. Simultaneously, pushed to the edge by the three Germans giants, from which some of them are silently leaving the breathing space.

In India, Maruti Suzuki, which sells nearly one in every two cars departs its top-end Kizashi sedan from the market. Late last year, Honda Motor had also dropped the Accord from its product portfolio due to the reason of just 272 Accords were sold in the March 2014 FY, which marked below half the number the previous year.

A year earlier, Civic sedan in India got suspended by the company. Similarly, Nissan Motor has also taken back its flagship Teana sedan in order to lift up reflection on mass-car models. In the meantime, Toyota Motors, the world's largest carmaker, has expected to be takes U-turn to bring the marquee Lexus brand to India on the backburner.

How far, as per the growth percentage of vehicles sold last year ended at just over 25 Lakh from which small cars like hatchbacks and compact sedans account in relation to 70% of India's passenger vehicle market. Most vehicle producers merely intend to centralized on small cars segment in India because people mostly give preference for fuel-effective vehicles that are quiet affordable and easy to drive in narrow village roads and congested cities.

Controversial parameters blowing from luxury vehicles that offer higher margins meant to conceive of high end vehicles which help company’s vehicles incarnation of their latest technologies and boost brand image.

The lure of the premium tag has made organizations like Suzuki to trial by accumulating their higher-end vehicles. In any case regarding extravagance, Indians pick Audi, BMW and Daimler's Mercedes-Benz. A later expansion to the rundown is Tata Motors' British car brand, Jaguar.


The Indian market for luxury autos is still in a development stage with offers of 33,000-35,000 units every year. The extravagance auto business is the main section blasting in India's car market, where complete deals fell 6% to 25.03 lakh autos in monetary 2014.


Lately, Mercedes-Benz has made presentation its smaller hatchback displays A & B Class. BMW has presented its 1 Series, while Audi is bringing its most diminutive vehicle to-date, the A3, to the Indian advertise one month from now. These autos cost short of what Rs 25 lakh and lie near the Honda Accord and Nissan Teana and Audi as far as cost. At this value reach, brand picture regularly impacts purchasing choices.

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