ALL >> Internet-Marketing >> View Article
Why Google Consumer Surveys Are Beneficial
Total Articles: 2
Would you like to give consumers unlimited access to your online content without sacrificing circulation revenue? Do you prefer input from everyday people who patronize your business and from a targeted market instead of responses from people paid to take your costly and time-consuming survey? How valuable would it be to see aggregated results within hours and analyzed charts and graphs within a few days instead of compiling and analyzing the data yourself? Google Consumer Surveys provides a way to give and get what you both want with no cost to clients and almost none to you.
What They Are
Launched in March 2012, this online marketing tool provides targeted consumer feedback relevant to the publisher's interests. Companies can then make more informed business decisions. Google's product makes it possible for consumers to continue accessing quality online content, while giving online publishers some insight to their customers likes and dislikes.
Who’s using them?
Marketing firms, research companies, and ad agencies use online surveys to collect data about market trends and brand tracking for product concepts and development. Entrepreneurs, PR firms, and market analysts use them to narrow their target markets and form business strategies. All companies could benefit from using Google Consumer Surveys to measure customer satisfaction.
Responses Remain Anonymous
The product infers demographics based on the browsing history and IP address, but Google uses no cookies to build a personal profile or track anyone. Information from the IP address and browser history are combined with data collected from the census for that area. From this information, inferences are drawn about location, age, gender, population density and income. Should customers feel uncomfortable participating in the survey, website owners can select options to allow a client to continue reading.
Easy Set up
Google Support walks you through every step and quickly responds to issues or questions that arise. According to Hitched publisher Steve Cooper, in a 2013 article for Forbes about his company's invited participation in a trial phase, it was easy to get set up and running within a few hours using a code snippet provided by a Google engineer for him to paste into his website's source code. Cooper's long term outlook for the potential gains was highly optimistic.
How Much They Cost
The only cost to the consumer is a few minutes of their time to answer questions and not every time they visit your site, but only once in a while. Mobile users can get Google Play credits for books, apps, and music for giving a few demographics up front. Publishers can set up a default website satisfaction survey for free, or create custom surveys for pennies per question.
Every answered question translates into revenue to the publisher. Who pays this revenue to the publisher is unclear to the general public, but out of pocket costs to companies are as little as one cent per response for default website satisfaction questions. Costs will vary if you want to create a custom survey or use a standard survey.
Once surveys are active, results can be viewed in an interactive online format as they come in. You will receive aggregated and analyzed data in the forms of graphs, charts, and other reports. Results can be exported and shared. Google Consumer Surveys helps consumers and businesses transact affordably, and exchange meaningful information without sacrificing privacy.
Search Optics Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics' automotive SEO services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in car dealer marketing and automotive SEO services.
Internet Marketing Articles1. Automotive Dealers Seo Online Success
2. New Year New Brand!
Author: Judy Yu
3. Get Desired Job Through Digital Marketing Training In Bhopal
Author: Rajendra Parouha
4. Some Good Reasons To Hire Digital Marketing Company In India
Author: Sanjay Burman
5. Why To Link Online Polls With Your E-commerce Website?
Author: John Smith
6. What Really Is Seo And The Importance Of Seo For Your Business
Author: Leading Solution
7. Pipe Polishing Machine: Uses And Advantages Of Pipe Polishing Machine
Author: Bonny Rsthod
8. Best Digital Marketing Company In Ontario Location
9. Tips To Maximise Your Seo Output And Organic Traffic
Author: Mario Sazos
10. Pipe Polishing Machine Uses And Advantages Of Pipe Polishing Machine
11. 4 Major Myths That People Think About Digital Marketing
Author: Ashley Williamson
12. Improve Your Rankings By Hiring Web Design Companies
Author: kamlesh varma
13. How Digital Marketing Is Better Than Traditional Marketing
Author: Anup prasad
14. How To Use Your “thank You” Page For Better Customer Engagement
Author: Roopali Parandekar
15. Atlanta Video Production – Video Production Services Atlanta Feel Free To Showcase Their Portfolios!
Author: William Brown