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With 90% of people in the UK using Google to find the website they're looking for, getting yourself to the top of search engine results pages is vital. Any company who isn't achieving this could be missing out on potential customers and new business.
There are a lot of elements involved with successful Search Engine Optimisation (SEO) and unfortunately a lot of companies use techniques that end up being more detrimental than beneficial. For example, did you know that there are some bad practices out there which can penalise your site and reduce rankings? We have an Ethical SEO Policy which means that we will only ever use best practice techniques which have been search engine approved.
We always make sure that not only can our clients' websites be found in relevant searches, but that they are also user-friendly, appealing to the eye and have the right tools to convert visitors into clients. With our knowledge and expertise at Inspiration Inc, we will make sure that people can find you online and want to come back to your site time and time again.
How we do this
Keyword research –
This is an imperative task when it comes to targeting your potential customer base because it means that you will be reaching the right customers. There is no point generating traffic to your site if it isn't going to be qualified and relevant because the chances of producing conversions will be minimal. It's simple really - well-researched terms means quality traffic which results in more sales and increased profits.
With our copywriting services you can ensure that your content is not only relevant to your site and who you're trying to attract, but that it is appealing to those reading it which will engage them for longer and encourage repeat visits.
On Site Optimisation –
We offer a number of Digital Marketing Services which can be applied directly to your website in order to improve the overall look and feel as well as the rankings –
Keyword selection, research and testing
Elimination of bad practices
Off Site Optimisation –
In order to further improve search engine rankings, we also use a number of off-site optimisation techniques including -
Pay Per Click
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