123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Business >> View Article

Visual Merchandising For Retail Stores

By Expert Author: Steff Young

Visual Merchandising helps to attract people or customers by displaying 'goods for sale' and boost sales activity. It is also known as merchandise display design which makes them appealing and attractive to shopper in a retail store. Visual Merchandising includes window and interior displays, signs, cosmetic promotions and any other special sales promotions taking place.

Many elements can be used by visual merchandisers in creating displays including color, lighting, sound or music, smells, digital technology and interactive display to catch customer's attention and to eventually make a purchase. These elements will make a successful outcome when combined together in a proper ratio. The very important factor to retail store in attracting and keeping consumers is visual elements which is how you visually organize these elements and how often your rotate theses elements inside your retail space.

Visual Merchandising requires logic, organization, creativity, and inspiration. When a retailing environment makes "visual sense", a customer will be naturally attracted to the space, enticed to come in, convinced to stay and shop and, most importantly wants to buy! It creates a positive image of business and results in interest, desire and action on the part of the customer. The challenge for retailers is to adapt the changes through evolving needs and wants of their customers.

Other retailers often use End Caps to promote new products and to inform customers of those products' specific benefits. New store design not only use visuals to plan fixture placement, they also use visual merchandising techniques to design store decor.

Merchandising Techniques:
* End Caps
* Visual Cues
* Store Signage
* Digital Signs

Props & Display Tools
* Props
* Risers
* Furniture or Tables, chair, etc.
* Focal Point

Customers will shop with you. They expect a certain standard from your brand which is typically unique and reinforces your brand values. From website, campaigns, point of sale (POS) material through to the products and services you sell including your staff and how you treat your retail store selling space.

Product is sourced. It's important that you are showing products in your display that are relevant to your customers and must be organized. Look for your window display inspiration to come from the products colors, shapes and sizes, symbols, slogans, and do a survey if those items are relevant to the customers. Product that does not perform and hasn't done well let them go. They may identify if it's not something they want but with the right inventory assortment and the right mix of opportunities for customers to be engaged with. Customers love to be engaged. There is sure to be something that's right for them. It must be plain and simple. Your retail store could do better.

Visual Merchandisers will be responsible for visual display, inventory management, and merchandising training for one or many retail stores. The support of signage is very useful for your retail store merchandising design. It's impossible to tell the customers if you only have one customer in your store at any given time. Through a combination of signage, product overviews, let "words" do some of your talking.

TouchPoint Worldwide specializes in Visual Merchandising, and store display & design provides visual services for department and specialty stores. We design, manufacture and install in-store schemes and window displays for numerous retailers world-wide.

Visual Merchandising | ADA Sign | Donor Wall

Total Views: 60Word Count: 543See All articles From Author

Business Articles

1. How To Choose The Best Granite Countertop For Your Kitchen & Bathroom
Author: Cory Frank

2. What Size Of Fire Extinguisher Do I Need?
Author: Ken mar fire Extinguisher company

3. How To Choose A Fire Extinguisher
Author: Ken mar fire Extinguisher company

4. Know The Role Of Marketing Consultancy Uae For Any Organization
Author: kari events

5. Why Do Transmission Line Projects In India Get Delayed?
Author: Sterlite Power

6. The Purpose Of Installing Wheel Stops On A Car Park
Author: Tony

7. Methods Marketing Companies Use To Lead The Industry
Author: Emilie Nicolas

8. 5 Facts Of Ebook Publishing You Need To Know Before Publishing
Author: Rohan gupta

9. Easy Publicity Through Lean Wastes Posters
Author: william

10. Marketing Company Info And Suggestions
Author: Emilie Nicolas

11. Buy From Pawn Shops But Safely
Author: FishPawnBroker

12. The World Of Translation Agency And Its Benefits In The Society
Author: davudobuya55

13. The World Of Translation And Its Benefits
Author: davudobuya55

14. Drive Growth In Your Business With Employee Engagement Ideas
Author: Aashna Aneja

15. How To Open A Pawn Shop Legally
Author: FishPawnBroker


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: