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Jd Power Lists Mazda 2014 As Most Improved Non-premium Brand

By Expert Author: Greg Morris

Mazda Awarded Highest Honors

This is great news for the car buyer. If you are looking for a car that has been rated by J.D. Powers as the most improved non-premium brand, look no further than Mazda. Mazda moved from 16th place, and the 776 points it had in 2013, up to 9th place this year of 2014 with 790 points. This is in regards to the automotive performance in 2014. The 2014 Mazda 6 had the highest honors also their midsize car segment by scoring 21 points over the average vehicle in that segment.

Continuous Improvement

The main principle has been continuous improvement for Mazda. The improvement, also according to J.D. Power, Mazda has placed their ongoing focus to improve their vehicles by their continuous evaluations. It has been discovered that their customers have become increasingly satisfied with Mazda.

APEAL Study

The APEAL study evaluates how satisfying a new vehicle is to drive and own. All over the world the manufacturers will use this study, it will assist them to develop, and design vehicles that the consumers desire. The 2014 Mazda 6 did very well in regards to customer satisfaction in this study. All the Mazda vehicles equipped with Skyactiv-Technology performed well in the APEAL Study. The Mazda 3 and Mazda CX-5 both ranked in the top 4 of their respective vehicle segments.

All Fingers Point to Mazda as Most Improved Premium Brand

The 2014 Mazda also received kudos from an article in Bloomberg. The theme is that the improvement has continued to show up in the point system rating, along with customer feedback. Mazda has had the highest place movement, and improved seven positions in 2014. Fortune also pointed to Mazda with their information about Mazda sale growth. The sales went up by 8%, this is twice the industry average. The Mazda has gotten awards in regards to its size. Mazda has been the most improved non-premium brand because of the great performance, the layout, and execution.

Mazda has Continual Changes

It appears that Mazda has been constantly making changes that have lead up to these high rating in this year of 2014. Mazda has had a combination of promotions with engine, transmission, along with suspension technologies that have been aimed at optimizing fuel economy.

Success for Mazda

Mazda has clearly seen much success this year. It has been said that this is the car company for all car lovers. The ratings, along with the opinions of Mazda owners have lead Mazda to success in 2014.


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