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What Makes Dmrc Stations Ideal Advertising Sites?By Expert Author: Sanjay Sharma
The way DMRC (Delhi Metro Rail Corporation) Advertising has arisen from its initial hibernation is a phenomenal. The medium saw such dismal days in the beginning that only a few Delhi Metro Advertising Agencies are still providing services. There are several reasons for the mediumís ability to bounce back from the earlier slack and become one of the most sought after mediums today. Let us analyze some of the key reasons why DMRC Advertising succeeded where many of its foreign counterparts failed.
Experienced & Settled Agencies
The Agencies which hold advertising rights over the Delhi metro stations are already established in the field of advertising. They not only have the necessary experience to bring alive a new platform but also the relevant resources to do the same. The medium benefitted immensely from these agencies and has finally reached the place it deserves.
One of the key factors, which affect the quality of a site, is the mood of the audience. It is highly advisable to refrain from promoting before an audience which is not in a receptive mood. The DMRC authority is one of the most efficient bodies in India and has won much appreciation for the timely completion of construction projects and their sound maintenance. A recent survey by DMRC has shown that 90% of the commuters are satisfied by the services and are in a happy mood. The Delhi metro stations are far more well-kept and cleaner than some of their foreign counterparts. This ensures that the commuters are presented ideal transit stations.
Daily Means of Travel
Delhi and NCR still see a majority of office goers who commute on a daily basis on the metro. This means a display at the metro stations will bring repeated viewership of consumers from the income earners. This would create a high brand recall rate among the audience groups with buying power. The daily commuters also include the youngsters and children moving towards their colleges and schools. Impressing these 2 categories is securing the future growth of your brand. The ease and low costs of travelling by the metro has created huge volumes of patrons.
The Delhi metro routes and metro stations have been carefully planned to go through the major areas of Delhi and NCR. Thus, they are prime time sites at prime locations. Earning visibility at these sites is utilizing an opportunity for High Returns of Investment (RoI). This high RoI is one of the top reasons why the brands started increasing their investments in the Delhi Metro Station Media.
Localized Advertising Campaigns
One of the interesting things which were discovered by the educational institutes by the red line was the opportunity to go for Localized Advertising Campaigns. It was found that the students and the parents of the students traveling through the metro stations near the institution were effectively targeted by such campaigns. Soon, the other brands also found out the stations which best served their interests.
The DMRC line is one of the fastest growing networks in India. The DMRC covered Delhi and the NCR region in no time and continues to grow. Even as new areas are covered by the metro line, new avenues keep opening for the medium. This fast rate of growth has ensured that associating with a Delhi Metro Advertising Agency is the best way to gain brand visibility in Delhi.
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