123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Marketing >> View Article

A Guide On Designing A Text Ad That Works!

By Author: Michael David Wilson
Total Articles: 28

If you want to advertise your product or service, a text ad can be very effective. A text ad is similar to a classified ad on newspaper with significant improvements for the digital age. Often, it is displayed on search results when people type in a query into a search engine. That is search advertising. For example, if you search for a phone, you can find ads from compatible wireless carriers. Another common placement for text ads are on web pages with matching content. There are ad servers with a feature called contextual advertising that can place text ads based on the content of a viewing page. For example, when you view a page that reviews the best phones, you might see ads for those phones on sale. Therefore, it is important to create a text advertisement that is effective by keeping these factors in mind:


Preciseness

It pays to create a text ad which has a brief and concise content. You should also think of placing snack-sized content and also ensure to provide a strong call- to-action. You should also emphasis on one call-to-action per ad. If you have multiple call-to-actions in your ad then it can confuse potential customers and your click-through rate will suffer. In the end, remember that long advertisements in text form can push your customers to look elsewhere because it's too long and wordy.


Make use of a headline that sells

When you setup your text advertisement in an ad server, it is necessary that you put more effort to write a creative and unique headline. It will ultimately be your headline that will grab attention and contribute to the success of your text advertisement.


Make use of strong keywords

For your ads, you should make sure that you use the right keywords that are strongly associated with the product or service. First, it helps your buyers find and relate to the ad easily. Second, the ad server will be able to serve it to the right audience via contextual or keyword targeting.


Choose the right color and font

This is why it is necessary for you to know your targeted audiences before you finalize the color and font for your text ad. You should therefore be careful on making a proper selection from the given color palettes. You should select color and font that are easy to read and view on different devices and screen sizes. The text color should be compatible with the background color of your website or landing page. The design of your ad should be simple and yet attractive. If possible, you could also use some pictures or photos with the text to make it more visual and attractive.


AdSpeed Ad Server is a reliable and powerful ad serving and ad management solution that serves your ads, track impressions, clicks, and report ad statistics in real-time. Driven by the changing needs, Ad Servers continues to develop more innovative features and to offer a wide-range of advertising services.

Total Views: 178Word Count: 491See All articles From Author

Marketing Articles

1. Digivino - Design A Winery Website That Sells
Author: Pamela Snyder

2. Smart Advertising, Branding And Marketing
Author: James Belly

3. B2b Digital Marketing Trends 2018
Author: Karan Singh

4. Reasons To Hire Digital Marketing Consultant For Your Small Business
Author: Hrishikesh Deshmukh

5. License Plate Frames For Motorcycle Enthusiasts
Author: Sahah Chan

6. Why Is Seo Important For Your Website?
Author: Alex Jones

7. Why You Need Soccer Shin Guards?
Author: Sahah Chan

8. Understanding The Advantages Of Creating Inbound Links For Your Website
Author: Bob Smith

9. Want To Write Evergreen (seo) Content?
Author: Gananth Shenoy

10. Picking The Best Stormtrooper Motorcycle Helmet
Author: Sahah Chan

11. The Reasons Why It's Smart To Settle For An Affiliate Network With Instant Commissions
Author: Bob Smith

12. Highly-effective Ways To Promote Your Brand Online
Author: Bidsopt

13. Global Milk Industry Trend Analysis And Outlook
Author: Santosh Salgare

14. How Search Engine Optimization India Works
Author: Sarah Albert

15. Impact On Businesses From The New Facebook Policy
Author: Junayet Sajib

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: