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How Custom Wordpress Development Can Tell A Story

By Author: Biren Desai
Total Articles: 11

Connecting with people is the key factor that paves way to success for every business these days! Usually those businesses flourish that have some story to tell to their customers. Storytelling is one way to attract customers. Some of the most popular websites are those that can effectively convey their brand story and information about how they become what they are! This develops interest in customers to know more about the company and ensures that the business message is passed on in a most effective way.

How do they do this? Of course by storytelling! It is an age-old formula! These stories stuck deep into our minds and it is highly impactful. Nevertheless, digital stories could be somewhat different; the impact that lasts with customers forever is of the essence for businesses.

How Can you Tell Story Using Custom WordPress Development

Promulgate a Story Matching Website Objective
Conceptualization is the initial step towards telling an appealing story. Zero in to the type of story you want to narrate – will it engage your brand, or your products or family business? Is it about how useful and relevant your services are, given the growing stress in our lives? Just frame a right story matching with the objective of your service, which you think you users would be interested in listening to, and then move on to weave a relevant story around it.

Give Words to Story
Once you have crafted the story you are going to tell to your customers, giving words to your story is the next important step. Conventional website designs may require your story to be more straight-forward, but you can go out of the way if your objective is to tell a different story. Some WordPress websites speak few attractive lines and ask users to hit a link to know more about how that claim got established. Yet another great way is through navigation. The content of your site should be accessed both horizontally and vertically ensuring that you are enabling your users to navigate the right path to listen to a story than just like delivering them a lifeless product catalogue. This can be done by customizing various plugins and widgets available in WordPress.

Emphasize on Unique Visuals
Some other couple of component that can tie the threads of your story is the type of typefaces, colors and images your website displays. Facilitating color psychology you can get great ideas about what colors exude what emotions in your customers. Like, you can use red to specify energy, passion, or blue or green color if your website is depicting aquatic life or environmental conservation.

Typefaces are yet another design factor that can impact the overall personality of the website. Typefaces can also inculcate various emotional vibes within your consumers. Font Serif can be a great choice if you’re going to tell a humorous story. Arial could be the best fit for an instructional website and an informal and casual website can depict a Sans Serif font.

Suitable Imagery Create Impact
The right chunk of imagery can also tell a story you want to narrate. Just do not use anything too over-the-top, in-your-face and loud image. Use simple imagery coupled with great deal of taste with single focal point!

Story-telling is a great way to attract your customers! There are several ways you can put this concept in front of your customers via custom WordPress development or any other platform you are using to create your website. Be a perfect story teller leveraging advanced and useful techniques and tools and watch the results.

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