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How To Avoid Being Penalized By Google

By Expert Author: Mimi Naghshineh

Whether you are trying to launch a personal blog of your own or if you want to grow your online presence for a business you are running, knowing how to avoid Google penalties will ensure your site or blog of any kind is getting maximum exposure within search engines at all times. Understanding how to go about avoiding being penalized by Google and other well-known search engines is a way for you to get ahead of competitors while allowing your site to stand out from any others in the same field or industry as you.

Tracking Statistics and Traffic Regularly
Ensuring you track your site's statistics and traffic regularly is essential when you want to avoid Google penalties while also continuously gaining insight into your own audience and the demographic you are reaching. The more you know about the demographic you want to reach, the easier it is to identify the proper keywords you should be tracking and focusing on at all times.

Monitor Keyword Growth and Drops in Popularity
Monitor the keyword growth on your website with an analytic report tracker or tool you have set up, such as Google Analytics, free for personal websites and corporate or business sites. Using a tool that allows you to monitor keyword growth as well as search engine inquiries is a way for you to create new content and updates that are the most relevant to your market and the audience you are trying to reach. Be sure to also track keywords that are falling in popularity or that are too dense online, which will help you to save time by finding keywords that are more suitable for your audience and how quickly you want to reach them with the use of social media and search engines alike.

Using Anchor Text with Diversity
Any time you create new content or share new links on your website or blog, be sure to do so by diversifying all of the link and anchor text you implement, regardless of the market you represent or the industry you are working in. Diversifying your anchor text is a way for you to ensure you are not spamming web crawlers that are crawling your website or blog to identify the best keywords to target. If you use the same anchor text repeatedly, search engines are more likely to flag your website as spam, which can ultimately land you with penalties from search engines or having your site and its entire domain blacklisted altogether.

Review Incoming and Outbound Links
Take time to frequently review incoming links as well as any outbound links you have posted from your site. Ensuring your site does not link to potentially threatening or harmful websites is a way for you to avoid online penalties from Google and other search engines. Additionally, reviewing incoming links is another way for you to build your network of affiliates and other blogs to work with by getting to know more about the type of keywords they are focusing on and their own market or demographic.

Ensure Your Domain is Trustworthy and Secure
Run frequent page checks and scans online to ensure the safety and security of your website. It is also important to check the trustworthy value of your website over time to determine the best methods to help with increasing your score. The more trusted your domain is online, the less likely you are to become blacklisted or to receive penalties from Google.

Cleaning Up Spam and Unwanted Links Regularly
Whenever you are managing a blog that generates content or a company website that allows user posts, it's important to clean up spam and unwanted links regularly to ensure you are not penalized by Google or that you do not become blacklisted by other search engines simultaneously.

Knowing how to avoid Google penalties is a way for you to ensure you are maximizing your online reach while getting as many page views and visitors as possible daily. The more you track keywords, search queries to reach your site and even the latest and upcoming trends in your market, the easier it is to maintain a website that is high in demand without breaking an online rules that can get you blacklisted from search engines altogether.

Searchoptics.com is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in automotive digital marketing and automotive marketing services.

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