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Ied Turin The “heart” Of Transportation Design

By Expert Author: Fernanda Massarotto

Do you love cars? Do you intend to design cars? If you answer as you could persuade a career as a transportation Designer a professional that has to be able to reconcile aspects of style, aerodynamics, feasibility, design and ergonomics. This kind of designer must have a profound understanding of the product and the functions that the consumer is looking for, so as to be able to have a clear idea about the relationship between design and marketing, innovation and commercial requirements.

Istituto Europeo di Design, the International Higher Educational Network in Design, Fashion, Visual Communication and Management of creative industries, offers a complete BA in Transportation Design,starting in October 2014, that prepares professionals, principally concerned with designing the primary means of transport and is capable of designing a number of different kinds of vehicle, in particular motorbikes, yachts and trains.

The three-year curriculum - in english - is based on a training methodology that focuses on achieving synergy between creativity, technology and experimentation. Its main objectives are to develop students’ creative sense, knowledge of technologies, materials and design culture, ability to understand the market and its requirements and their ability to communicate the quality of their design projects by learning specific techniques of presentation and illustration.

Being a student at IED Turin - http://www.ied.edu/turin/home

“My passion for cars and design led to the study Industrial Product Design. My strong desire to work on cars, finally led me to IED Turin. Italy is renowned for many things, but for me its fabled history in car design is insurmountable and Turin is the heart of Italian car industry. I chose IED Turin, because the course not only builds all the essential skills up right from the core, like sketching and clay and digital modelling, but also it is the closest to working with a car design department of a company. The final year of the course sees the development of project in collaboration with a car brand, right from sketches to a show car at the Geneva auto show. This experience is definitely unparalleled. No other college or university offers such an opportunity, along with the sufficient training to execute such a task. The choice was easy”, says Ranbir Kalha, former Transportation Design student.

About Istituto Europeo di Design:
IED - Istituto Europeo di Design is the International Higher Educational Network in Design, Fashion, Visual Communication and Management of creative industries. It offers more than 500 undergraduate courses, advanced courses and Masters in English, Italian, Spanish and Portuguese. The most significant milestones in the Group’s history include the foundation of the IED campuses in Milan (1966), Rome (1973), Turin (1989), Madrid (1994), Barcelona (2002), São Paulo (2005), Venice (2007), Florence (2008), Cagliari (2009), Aldo Galli Academy in Como (2012) and Rio de Janeiro ( 2014).

For More Information: Fernanda Massarotto, +39 02 54014350, press.international@ied.edu

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