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Sunil Mantri Appoints Ibd India As Mantri Realty’s Advertising And Branding Agency!
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Every company or business needs some kind of advertising as well as strategic marketing in order to take it to another level. More people come to know about the company, more customers it attracts. Similarly, Sunil Mantri, the Chairman and Managing Director of Mantri Realty Ltd, a luxury real estate developer thought of hiring an advertising agency. He wanted to promote his company throughout India. Sunil Mantri owns several projects in the country, both residential and commercial. They have also constructed shopping malls, SEZs and IT Parks. Eager to work for this company IBD India, the integrated brand development division of Percept Hakuhodo, has bagged the creative duties of this real estate developer.
After rigorous rounds of evaluation processes, IBD India was appointed as the agency to provide creative solutions across Mantri Realty’s entire communication spectrum. It is the company’s official advertising and branding agency now. Delighted with the win Evarist Rego, COO, IBD India, said, “Mantri Realty Ltd has been one of the strongest realty companies, both in the commercial and the residential space. They are also now emerging as a prominent player through their diversification across sectors such as hospitality, SEZ and finance. Our entire exercise was to first change the brand identity and position them as a national player by showcasing their presence in the realty business across the country, with the focus being their foray into diverse realty sectors. Our approach towards the brand will move beyond traditional advertising and focus on providing them with a 360-degree integrated marketing communication solution.”
Mantri Realty Ltd owns some amazing projects in India like Mantri Serene in Mumbai and Mantri Royale as well as Mantri Premero in Bengaluru. It needed a genuinely responsible and creative advertising agency in order to promote these and many other projects led by them in the correct manner. Praising IBD India in return Sunil Mantri, CMD, Mantri Realty Ltd said, “IBD India pitched for the Mantri Realty Ltd account, and based on their portfolio of work and their presentation for taking our brand to new levels of excellence, we have appointed them as our advertising and branding agency.” Therefore, as far as advertising and branding for this company is concerned, it is going to be an advantage for Mr. Mantri. He had entered the real estate sector in the year 1986 with an aim to touch the sky which he is already doing.
“IBD India, with its bouquet of offerings as a multi-functional full service agency, will handle the creative duties of Mantri Realty Ltd and provide integrated marketing communication services such as brand identity, advertising, digital services, production services, and so on,” according to a source.
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