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This is an art where pictures are drawn on a whiteboard to tell a creative story by artists who record themselves in their artwork. With the introduction of various softwares to aid in the creation of these animations, the process has had different degrees of quality. It is also known as video scribe, fast drawing, sketch drawing, explainer video or speed-draw video. The combination of listening to an audio track which is in tune with the pictures that are moving on the screen matched to create an understandable video is well suited for content that otherwise would have been much harder to understand.
The benefits of whiteboard animation are as follows:
a) Whiteboard animation has a pleasant and unique introduction that is consumer friendly and yet simple to understand.
b) Breaking down of complex ideas – whiteboard animation videos relay messages in the easiest way possible hence it is easy for the targeted audience to understand. This improves both learning and message retention.
c) Better brand recognition – whiteboard animation does not just convey the intended message to the audience but it also improves the recognition of the brand through the animations which are much easier for most people to associate with than with words. Since it is new in the market, the companies that use them gain market recognition for whatever they wanted to put out there in the market.
d) Bypass message filters in the brain – overuse of the common advertising methods have made most people resistant to the information being passed through the adverts. But using whiteboard animation videos will bring a welcomed new change and most people will find it new and will be curious as to what it is all about.
e) Increased potential viral website traffic – since these whiteboard animation are new and different from the rest, they will definitely attract website readers who will forward them to people on their friends list and workmates and the cycle will go on causing traffic to that website to check out the advertised product hence freeing more of the advertising budge to be used in other areas.
f) More sales – capturing the interest of the whiteboard animation viewers to become potential buyers is much easier as compared to using only text to advertise because whiteboard animation makes the benefits of the product or services being advertised visible to the prospective customers thereby increasing the chances of them in the long run becoming customers.
What is needed to create a whiteboard animation?
1) Document camera – this will be used to display the camera image to the screen.
2) Writing materials – a pencil, an eraser, a black felt tip pen and a grey Copic marker to assist in the drawing and shading of the video.
3) Paper – this will be stuck to the table using a sticky tape and drawn onto.
4) A steady desk – to place the paper to be drawn.
5) Light – you will need a desk lamp for illumination. It may assist with the display of the animation on the camera.
6) Video editing software – after completing the drawing, you will need a software to edit the drawing to exactly what you are looking for.
Find more information relating to whiteboard animation, and whiteboard animations here.
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