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Various Different Roles Accomplished By Erp And Crm In BusinessBy Expert Author: Raj
erp and crm are two fundamental requirements of any progressive business. They are two essential technologies which are required to manage key functional areas of business like accounting, human resource management, tracking and monitoring production, inventory and revenue system etc. ERP and CRM cater to different requirements of business. They accomplish different set of goals.
Let us see in which business areas they make impact:
• CRM software are mainly required to manage sales and marketing process, quick and reliable customer support service and its automation, identifying, generation and prioritization of leads, generation of user and business information reports, efficient management of clients profile and use it for various business processes, inventory control
• ERP software helps in managing all tasks related to processes, production, data entry and conversion processes, sharing data among different process modules, accounting and finance related tasks, project planning activities, human resource management etc.
ERP CRM system uses processes makes customer data readily available and distributed to desire processed without any gap and interruption. This ensures quick and reliable action on latest customer data. Better customer services leads to customer satisfaction which helps in building strong customer relationships.
All customer interactions are recorded precisely and saved for future references. It runs data updations processes on a regular basis and in event of closure of customer sales record, it updates customer details instantly. This makes sure that latest updated customer records is provided to all the business processes and risk of data inconsistencies can be avoided to a large extent. . Various different customer reports, payroll and invoice reports are also created using updated customer data. This helps in customer issues efficiently and confidently and makes a good impression on customers
Let us look at the various benefits of ERP CRM system
• It helps to identifies prospects, prioritise and focus on them so as to convert it into sales leads. System also run distinct specialized processes that help to increase sales performance and generation maximum sales lead.
• It automates entire business methods and adapts quickly to the changing market terms thus provide efficient business solutions
• This system takes care to develop and deliver better products and services with latest technologies to its customers.
• Helps to make employees equipped with detailed knowledge about customer profile, requirements and history of their earlier interactions.
• It helps in providing user friendly interface to the clients thus helps them to use it conveniently without requirement of any kind of training.
• This systems makes it easy to use customer information for various different business modules many times without any obstruction
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