123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Automobiles >> View Article

Chrysler Showcases American Manufacturing During Big Game

By Author: Kevin Lewis
Total Articles: 8

Viewing the ingenuity, steadfastness, and dedication of American citizens through fuzzy home videos, decade old famous clips, and old news reels makes it easy to feel a little wistful at the country's history and its uniqueness. In Chrysler's Super Bowl commercial this year, legendary singer-songwriter Bob Dylan lends his voice and persona to help viewers visualize a slice of America.


Viewing the ingenuity, steadfastness, and dedication of American citizens through fuzzy home videos, decade old famous clips, and old news reels makes it easy to feel a little wistful at the country's history and its uniqueness. In Chrysler's Super Bowl commercial this year, legendary singer-songwriter Bob Dylan lends his voice and persona to help viewers visualize a slice of America.


In the first few seconds of the absorbing commercial, viewers see short snippets of American life, including cowboys riding horses past moonlit trees, cheerleaders shaking their pompoms during light snowfall, and someone waving an American flag while standing at the seashore.


Bob Dylan's gravelly voice then asks, "Is there anything more American than America?"

For viewers surprised at the folk singer's appearance in a Super Bowl commercial, Dylan is no stranger to endorsement. His songs have accompanied several commercials over the years. What made this Super Bowl commercial special, however, were its length, as well as the cinematic quality of the experience. At two minutes, it's a big investment from Chrysler to its fans that brings home the message that Chrysler manufacturing is American, through and through.


Dylan goes on to say, "You can't fake true cool."

And he's right. The commercial features other truly American sights, like an old 50s style diner with its welcoming red sign lit up in the fading light as well as shots of an amusement park with a roller coaster, and shot of a sign from historic Route 66. The filmmakers also display quick shots of other American icons, like Rosie the Riveter, Marilyn Monroe, and James Dean.


As the commercial heads toward its second minute, Dylan tells viewers that Detroit did it first and inspired the rest of the world to follow its example. Viewers must ask: would the famed Autobahn exist if not for Detroit's ingenuity and inspiration?


When Dylan appears on screen for the first time around the end of the first minute, he says, "Detroit made cars, and cars made America." As he walks out of an elevator into a hallway lit with soft yellow lights, viewers see other perfectly American sights like a rodeo rider getting tossed into the dirt of an arena.


Chrysler then pays tribute to the hardworking American factory workers, Chrysler manufacturing, and the pride of workmanship with the definitive statement: "You can't import the heart and soul of every man and woman working on the line."


Around this time, viewers finally get a quick shot of the sleek 2015 Chrysler 200, which got an update this year as Chrysler's next-generation mid-size sedan. Viewers only get a few seconds to see this refined sedan before the commercial takes to the roads of America with a view of an expansive desert road, a snowy, tree-lined street, and a busy city boulevard.


The commercial also features some spectacular shots of Detroit, like its skyline covered in a soft blanket of snow, a giant mural honoring the Detroit Lions, and lonesome cargo ship heading up the Detroit River.


The story then moves onto the most impactful part of its message where Dylan tells viewers that it's fine for things like beer, watches, and smartphones to be made in other countries, but "we will build your car." The commercial closes with an amazing shot of the front of the Chrysler 200 as it glides down the road, its headlights illuminating the darkness.


Golling Chrysler Dodge Jeep Ram is your certified, new and used car or truck dealership in Bloomfield Hills, Michigan. We serve Royal Oak, Southfield, Rochester Hills and Troy. If you are searching for Dodge Durango dealers in Bloomfield using the keywords Bloomfield area Dodge Durango dealer or Dodge Durango dealer near me, visit our dealership today!

Total Views: 84Word Count: 667See All articles From Author

Automobiles Articles

1. Conglomerate Transportation Company Acquires Bike-sharing Startup
Author: Insights Success

2. Options From A Truck Driving School Sacramento
Author: Gabriel Fulton

3. Steps In Cdl Training Sacramento
Author: Gabriel Fulton

4. Tips For Purchasing A Used Car From A Dealer
Author: RonCarson85

5. Finding The Best Way To Sell Your Car For Cash
Author: Emily Patel

6. Emmanuele Spera (ceo) Of Next Future Transportation Was Honored With New Mobility Visionary Award At
Author: 1888pressrelease

7. Skoda Dealers Perth Driver Advice For Finding The Right Suv
Author: Daniel Skoda

8. Hidden Travel Destinations In Luton For Travelers On A Budget
Author: Dave Woods

9. Uncommon Stereotypes When It Comes To Luton Airport Cabs
Author: Dave Woods

10. Buying A Used Or Certified Pre-owned Vehicle: Which One Is Better?
Author: JerryHaggertySr

11. Bmw 3 Series – What Makes It One Of The Safest Sedans?
Author: Priya

12. Specialized Apple Iphone Repair/replacement Service.
Author: Rosie Grace

13. Hp Laptop Repair Centre Uk.
Author: Rosie Grace

14. Best Exotic Car Dealer In Virginia, Maryland And Dc|auto-nerd
Author: auto nerd

15. Nokia Gadgets Repair Service Centre In Uk.
Author: Rosie Grace

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: