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Asigra Redefines Cloud Backup PricingBy Expert Author: Mark Johnsons
The market has created so much competition over the years that it has been difficult for companies in the same industry to separate themselves from others. They offer the same service and the same or relatively similar pricing making it very difficult for potential clients to pick which among the competition is a better option no industry has highlighted this dilemma more than cloud backup services.
The industry of having to backup data through the cloud has seen a rise in most recent trends. Though a mystery, it has helped so many individuals through the course of time that most tend to overuse it. In fact, companies such as Apple and Samsung have automatically incorporated the cloud into their devices. This assures you that you may already have used the system, unknowingly.
Asigra is one of the companies that have been in the industry far too long. They have been offering cloud backup services even before it was the norm in the world of electronics. However, competition became its biggest bane because the service’s new found popularity, and it has been a headache for most of the company’s marketing department.
In order to separate itself from its competition, Asigra decided to change the way they price their services. Normally, companies that offer cloud services set a pre-determined price for their services; Asigra took in to a whole different level. Instead of making their clients pay for the services that they commonly provide, they will be asking for the price according to the amount of data that they recover from their system.
Asigra is calling this the Recovery License Model, also known as RLM, and so far, the feedback regarding the service has been great.
During its initial stages, RLM was not highly promoted by a lot of companies mainly because they need to keep their profits up, and basing the price of the service on the amount of data recovered lowers that significantly. Instead of promoting up front, some added it as another licensed product. Others keep it as a backup plan in case one of their clients threatens to leave the company because of increasing prices.
They use the RLM in order to draw in more clients into their cloud backup services, and so far, it has produced fairly a good amount of positive feedback.
Others on the other hand have been hesitant in enforcing the new license on its users because some are very reluctant to transfer. The amount of work that they had to do in order to transfer from one service to another is fairly labor intensive, which might eventually compromise the entire operation.
Asigra admits that with the change in their pricing strategy, they will eventually take the early hit, which they already did during the initial launch and the following six months. Overtime however, the amount of people subscribing to the service have increased that they eventually recovered.
This is one solid proof that progress needs sacrifice, and that always mean a positive outcome. Luckily for Asigra, everything went according to plan.
Mark Johnsons is a proud contributing author and writes articles on several subjects including Sustainable Cloud. For more information please go to Cloud Backup Service in Adelaide
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