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Ugg Boots: Journey From Being Grotesquely Ugly To The Darling Of The Masses
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Australians have a strange fascination for cutting down names and so the word ‘ugg’ was born out of its predecessor ‘ugly’. Ugg boots, initially, known as ugly boots, have seen a meteoric rise in their popularity. Fashion, they say, is finicky. It has the tendency to change overnight and something which was once considered grotesquely ugly by many is in sky-high demand presently. If pitted with traditional footwear, ugg boots always had to bear the brunt of looking ugly. But there is no denying the fact that they offered the highest warmth and comfort.
Something which has been carved out of sheepskin is bound to offer warmth. So, these boots have always been favored by those who like to keep their feet dry and hot. Unfortunately, the precise year of the origin of these boots has got lost in the labyrinth of time. But it is believed that these boots sprung into use sometime during the medieval era. When outside settlers began to trickle in, they realized that ugg boots Melbourne provide them with the much-needed warmth that is not guaranteed by conventional footwear. It also helped that Australia is known for its abundance of sheep. So, manufacturing of such boots soon became a part of a blooming industry.
Despite the intense level of warmth and comfort provided by ugg boots, they took their time to become the darling of the masses. As explained above, they did not have the conventional good looks and so were snubbed by fashionable folks. However, fashion has a way of taking its own vengeance. The current decade has helped these boots spiral up to the top of the popularity charts. Now, almost every man and woman, regardless of his age, craves for a pair of such boots. The current scenario has compelled a major chunk of manufacturers to work overtime. In many cities, the demand has eclipsed the supply.
Ugg boots Melbourne found its audience in Australia and there is no element of surprise there. But in the past few years, these boots have also become a rage in other parts of the world. One of the reasons for their global popularity is the promotional work done by A-list celebs. Many credit actress Pamela Anderson for having popularized the product in the west after she sported it on one of her heavily-watched TV shows. In addition, internet today has played a dominant role in spreading the good word. Blogs have been written, social statuses have been scripted and tweets have been exchanged- all hailing these boots which are as warm as the embrace of a mother and as soft as the bosoms of a wife.
Fashionistas have also given their two thumbs to ugg boots. It is said that every dog has his day. In the same vein, every boot has its era. If the fashion bazaar is anything to go by, it appears that the current era belongs to these boots.
Ugg boots can be worn both indoors and outdoors but they are best suited for the beaches. They also make for excellent gifts and are often bought by foreign tourists as an intensely beautiful memento from Down Under.
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