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How To Use Outdoor Signage To Advertise Your Brand

By Expert Author: Greg Littlefield

Most likely, your business has experimented with various advertising methods to try to reach potential customers, in today’s fast-paced business world. You may have used methods such as direct mail, online ads, coupon packages, trade shows, and radio-TV-cable advertising. But has your team ever considered digital out-of-home (DOOH) outdoor advertising with LED signage at the center?

This marketing method is fast emerging because of the rapid advances in technology, leading to lower costs for advertisers, better message programming and more efficiency for consumers.

More Out of Home Media

A new report called Consumer Exposure to Digital Out-of-Home Media Worldwide 2014 shows that consumers are spending a record amount of time with media outside their homes, in longer car commutes, and other forms of transportation. This outside time is increasing engagement during the day with corresponding content on DOOH screens, according to PQ Media’s findings. In other words, the average consumer is less often sitting at home in front of a TV screen receiving advertising messages. This corresponds to the growth of outdoor LED digital signage.

Benefits of LED

Full-color digital LED displays are being increasingly used in digital billboards. The LED displays use smaller amounts of energy than those used by conventional lit fluorescent lamp signage, but are more visually brighter. And because of the digital nature of these signs, advertisers and marketers benefit in key ways by digital updating and changing their advertising messages to better reach targeted audiences. These programmable video screens can update the offer, price and time period of a certain campaign with the click of a few buttons.

Here are the key reasons to look to LED displays in your digital out-of-home advertising

- Costs Savings: Using LED displays can save marketers money because of the ability to update messaging without the printing and sign change costs. The LED sign owners also win, both from the cost savings of LED lighting efficiency and the ability to grow revenue with the sale of advertising space to more than a single company.

- Message Updates: LED displays let marketers extend or otherwise change the time period to an ongoing digital campaign, without as much as a second glance. If you want to extend your campaign to ONE MORE WEEK for example, digital outdoor signage can easily accommodate this information.

- Light Expectancy: LED displays last much longer than conventional outdoor lighting systems. That’s good for outdoor marketers’ costs and overall energy efficiency.

Using LED digital signage is a smart move, allowing for dynamic messaging, good economics, and a wide array of configurations. If your company is looking to partner with the best in outdoor LED digital displays, then it’s time to look to ADTI Media, a leader in modular LED signage in a wide range of configurations. ADTI’s innovative displays offer marketers a brightly lit, customizable opportunity to advertise in a range of outdoor settings. For more information, contact ADTI Media at Tel. no. 951-795-4446 and learn more about the benefits, cost-savings and overall efficiency of LED displays.

Article Source: ADTI Media

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