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5 Ways To Offer Advertisers More Values On Your Online Newspaper/magazine

By Author: Michael David Wilson

Newspapers and magazines have slowly but surely been stepping away from the traditional print format and are now very much alive and well in their new digital format. This has allowed a lot of amateur/hobby publishers to create online magazines that allow them to share their passions with other people interested in their niche. As fun as that is, it can also be expensive to deliver a high-quality online magazine or newspaper, which is why advertising is so crucial. Let’s look at 5 ways a magazine publisher can get more advertisers for your online publication.


Newspapers and magazines have slowly but surely been stepping away from the traditional print format and are now very much alive and well in their new digital format. This has allowed a lot of amateur/hobby publishers to create online magazines that allow them to share their passions with other people interested in their niche. As fun as that is, it can also be expensive to deliver a high-quality online magazine or newspaper, which is why advertising is so crucial. Let’s look at 5 ways a magazine publisher can get more advertisers for your online publication.


Classifieds

This is a particularly good option if you are running an online newspaper, as classifieds have always been a part of the traditional newspaper line-up. This allows you to get a lot of smaller ads in which may very well generate income on a regular basis.


Open up to your readers

The strategy that many online publications tend to follow is to reach out to big name companies that they hope will advertise. There are plenty of smaller businesses out there that have an advertising budget they are looking to spend online. Instead of narrowing your search for bigger names and having empty spots on your site, allow those smaller businesses run by your readers to have access to those spots. You may even consider offering a special rate for readers who are also paid subscribers.


Ad servers

These are servers that host all manner of different online advertising which they then automatically send out to a variety of websites. Many companies are foregoing dealing directly with the online publications in favor of ad serving, simply because they also get access to detailed stats when they go that route. They can see how well each ad is performing in each specific place, and if they do well with you, they may just come back and order directly at a higher rate.


Affiliate programs

Why not place ads that fit your specific niche and which can make you money in the process. Signing up with relevant affiliate products and placing their banner ads on your site is a great way to fill those ad spaces until you pull in more advertisers. It will also help make it look as though your site has all the advertisers it needs, which may in fact prompt some new advertisers to pay a little more to get a little bit of real estate on your website.


Advertorials

These are essential paid ads that are done in the form of an editorial piece. They allow the advertiser to go into a lot more details about the service or product that they have to offer. While these can take up a good amount of space in your magazine or newspaper, they also tend to be on the higher end of the advertising income scale, which is why so many publications offer up this particular form of advertising.


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