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Gm’s Growing Business Elite Program
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Many businesses, small and large, wished they had a program that could help them purchase and maintain their company’s fleet. General Motors, who has been manufacturing vehicles since the turn of the century, has such a program called the Business Elite Program, which was launched in March 2013. The Business Elite program was designed and initiated to offer business customers with premium service and sales experience upon visiting any GMC or Chevrolet dealerships. The program is designed to last through the lifetime of the vehicles purchased by customers. In just its first year, GM’s Elite program gained a 16% rise in profits and offered the program to an additional 74 dealerships. The response has been overwhelmingly positive for both dealership management and customers alike.The Buick Regal celebrated its fortieth anniversary this year; and as it was back in 1973, the Regal name still represents a luxurious mid-size sports car, even all these years later.
How Does the Business Elite Program Work?
The theme behind the Business Elite program puts the commercial or business customer first and the needs of the dealership second. The goal is to exceed and provide a major customer service platform unknown in the automotive retail sales industry.
GMC and Chevrolet Business Elite dealers have assembled teams of experts that specialize in sales consulting and accounting, primarily aimed at commercial customers. These expert team specialists are in place and ready to assist and guide small and large business owners in purchases, leasing options and business financing. The team members are individually assigned to their customers and make business contacts directly to them. The Elite program stocks a myriad of models that are prepped and ready for sale to the commercial sector that is looking for specific models, styles, sizes and performance characteristics. Benefits of the program include extended business contact hours, emergency maintenance, towing (round-the-clock) and delivery service. The Elite program also provides a list of dependable loaner vehicles when maintenance or repairs are performed.
Account specialists are provided for personalized service to get the precise upfits, options and vehicles built to specific job applications. Each specialist is a field expert for any type of business owner and application. They also advise optimum leasing and business financing terms and options for the most affordable package deals--offering special and uncommon discounts beyond and above the capacity and willingness of other competitive and standard dealerships. The team specialist also know available inventory data and can offer and implement any incentive or reward that best benefits the customer.
Each dealership has the latest high-tech diagnostic equipment and tools to perform any and all service needs. The Elite Business Program insures that all of the service technicians are certified and licensed. Technicians are assigned to maintenance and repair projects that they excel in that meet the customer’s individual needs.
The Business Elite team specialists teach the commercial customers about the savings and incentives offered in GM’s Business Choice program. The program also offers business owners a chance to qualify for cash allowances, upgrades and accessories for vehicles such as the passenger and utility vans, cargo vehicles, chassis cabs and the 1500, 2500 and 3500 pickup trucks.
Since the sales and accounting specialists are in direct contact with the customer, they can offer the best prices for additional purchases of optional equipment, OEM parts, upgrades and customized fabrication. This means added income above the original vehicle purchase.
Shopping time is reduced, with no frustrating delays when sales and consultant specialists direct the purchase decisions and frame the contracts. The Business Elite program targets the perfect vehicles for customer needs, and with certain incentives and savings in place, this often leads to more vehicle purchases. Extended Business hours opens helps keep business running and allows the owners to tend to service or equipment needs when it’s more convenient for them. All in all, any business owner who relies on business or commercial vehicles should consider learning more about the Business Elite program.
Beck & Masten Buick GMC North in Houston, TX is your full-service Buick GMC dealership, providing new & used Buick GMC cars, trucks, & SUVs. Our factory-trained service technicians will keep your vehicle running at peak performance. If you are searching for Buick dealers in North Houston using the keywords Buick Houston or Buick dealers in Houston, visit our dealership today.
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