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Benefits Of Advertising At The Kolkata Airport In India

By Author: TDI India
Total Articles: 61

The Netaji Subhash Chandra Bose International Airport is well placed to serve as a premier location for high impact Airport Advertising in India. Throughout the years, it has remained one of the most beneficial sites for Advertising, for various brands. This article calculates some of the ways in which placing your brand at the High Impact Ad Sites of the airport can result in some of the highest RoI (Returns on Investment).
Gateway to East India
Kolkata is often referred to as the gateway to the eastern parts of India, and for good reasons. No other place is as well connected, to the eastern parts of the country, as the City of Joy. Thus, it can be safely assumed that most of the audiences, traveling towards the eastern regions will travel through the Kolkata Airport. If a single site can provide brands with visibility before an entire region of a country as big as India, it is a site worth its salt. Your brand can effectively earn visibility before the entire East India, just by advertising at the Kolkata Airport.
Industrial Hub for the Region
Kolkata serves as the business, commercial & financial hub of eastern India and the northeastern states. Thus, it is not just any audience before which your brand gets recognition, but an audience that has a high potential in being able to aid your brand’s growth. Kolkata accounts for 50% of the Metal Industry in India. Also, 39 companies operating from Kolkata are in the ET 500. Thus, it is not just a question of size and numbers, but also quality. Creating a Brand Image before such an audience, definitely figures in the to-do list of premier companies.
Huge Audience
The premier airport audience attains a new dimension in the criterion of numbers, at the Airport of Kolkata. Since we are talking about audiences flowing to all the regions of east and northeast India, we are essentially talking about large numbers. The airport boasts of 10.3 million annual air travelers, growing at the rate of 7%. There are only a few other Advertising Mediums in India that can target such a number from one place.
Good Infrastructure
Kolkata Airport has been an important connecting airport since its establishment in the early twentieth century. Its importance resulted in its always being kept modernized. The year 2005, especially, saw modernization of the airport at large scales. It is the largest airport in the eastern parts and the 5th busiest in India. Further developments and advancements are in progress, which would bring more sets of eyes for your brand.
High Impact Sites
Due to the large size of the airport, innovative and High Impact Sites are possible in the Kolkata Airport. It is one of the rare airports where the displays can be placed on the ground, creating new levels of impact with proximity and larger horizontal lengths.
Inclusive Culture
Kolkata is not called the City of Joy for no reason. Imbibing new traits, innovations and creativity is seamed into the fabric of Kolkata. Thus, it is not just the structures, which are optimized for innovations, but the audiences also receive the newer strategies in a better manner.
The top brands in India keep deriving the unique Benefits of Advertising at the Kolkata Airport. The airport represents one of the most successful Airport Advertising Sites in India.

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