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Top Reasons Why Goa Airport Is An Ideal Advertising Site

By Expert Author: TDI India

Airport Advertising at the Goa International Airport is one of most popular mediums of advertising for leading brands in India. The only airport in the state of Goa, it sees an annual traffic of 3.5 million air travelers, growing at a whopping rate of 18%. The reasons for Goa Airport being a favorite destination for advertisers are manifold and some of the most prominent have been discussed here.

Tourist Magnet

Goa is a favorite tourist destination for not just foreign but also for domestic tourists. The tourist seasons are divided into 2 parts in Goa. In the summers, tourists from various parts of the country come to Goa to escape the heat while the winters see vacationers from across the globe, come here to escape the winters. Thus, Goa is an ideal destination for various brands throughout the year. The winter season especially, being the time for holidays, and with foreign tourists being present, the brands have ample opportunities to project themselves before a global audience. Indian brands, like Micromax, have used the platform of Goa Airport Advertising to position themselves as global brands. The holiday season is also the sales season which is a prominent time in India. Apart from that, the holidaymakers are in an upbeat mood and attracting them through Airport Ad Displays is an easier task.

Only Airport in Goa

Having established the prominence of Goa in India, it is important to note that the Goa International Airport is the only airport in the state. Thus, business travelers, holidaymakers, and other visitors to the place have only transit station that offers a fast entry into the state. Goa’s total number of international tourists accounts for 5-10% of the national figure. This provides large concentrations of audiences for the brands.

Rich State with High Spending Power

Goa has India’s highest GDP per capita and is one of the richest states in India. Audiences in Goa are valued by brands due to their high spending power. Engaging audiences at the Goa Airport is investing in target groups with a higher probability of conversion. It is always worthwhile to impress audiences who are not handicapped with limited spending budgets.

Land of Festivals & Events

Goa also hosts some of highest number of festivals and other events every year. Music festivals like the Sunburn Festival, the largest of its kind in Asia, are powered by the large influx of foreign tourists. They provide ample opportunities of sponsorships and partnerships. And where better to promote such partnerships than at the airport itself? Religious fairs also attract millions from across the globe.

Well Maintained Infrastructure

Due to the strategic importance which the place has enjoyed throughout history, the most prominent entrance to Goa is well maintained. It provides ample opportunities for innovations in Airport Advertising and Product Displays.

Ideal Environment for Industries

Goa is an ideal place for brands looking for expansions. The state is investor-friendly with fast clearances and favorable provisions for creating Industrial Parks, IT Enabled Services, and Industrial Estates. The low crime rates and a cooperative government further boost the convenience of expanding bases to Goa. The mining industry is the most prominent industry here, with an annual throughput of about 18 million tons of iron ore.

Expansion Plans

With the traffic in the Goa Airport increasing at the rate of 18%, expansion plans are proceeding at full swing. This means a higher number of Ad Sites, inside the airport, will be available for display. Repeated displays have a higher impact on the brand recall rate and soon brands will be able to make use of an added number of sites.

Placing your brand on the Airport Advertising Sites at the Goa International Airport goes a long way in strengthening its brand value before both domestic and international audiences. There are hardly any other sites, in the rest of the country, that have such a capacity.

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