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Mobile Wallet Across Industries

By Expert Author: Wendy C

You must have noticed that a large number of people carry a lot of cards, tickets, coupons, membership cards and more in their wallets. However, there are times when you tend to forget one or another.

You must have noticed that a large number of people carry a lot of cards, tickets, coupons, membership cards and more in their wallets. However, there are times when you tend to forget one or another. This can cause a lot of problems especially when you want to take advantage of a discount, get access to entry at events, or pay for items. Taking this aspect into consideration, the introduction of mobile wallet makes it easy for consumers to quickly access their wallet items on their smartphone. Mobile wallet is the best way to store all payment as well as nonpayment items in one. A large number of companies have started to offer mobile wallet solutions as it provides an added level of convenience for customers.

Are you still wondering what a mobile wallet is? It is basically a digital wallet, which helps you to store, organize and access various payment and nonpayment items directly on your mobile device. This greatly eliminates the problem of carrying all the paper cards in your wallet when you can have all the items in one device! This is considered the best option over carrying bulky wallet with coupons, stored value cards, tickets, and membership cards and more. Considering these factors various sectors opt for these over others. Instead of searching for what type of wallet is suitable for customers, search for how mobile wallet benefits many customers.

With the help of this businesses can easily communicate with their potential customers. This also helps in maximizing customer reach by offer excellent mobile wallet solutions. This further enhances customer engagement and loyalty – businesses can send lock screen messages direct to customers and encourage spending at the right place and time. By leveraging macro-location and micro-location strategies, businesses can easily interact with customers. There are a number of providers who offer the tools and systems to create, distribute, and manage mobile wallet content across major mobile platforms.

On top of providing mobile wallet solutions, every business should leverage the power of iBeacon technology and combine it with mobile wallet and apps to maximize customer reach. iBeacon is a system that transmits signals which can be received by other smart devices with the usage of Bluetooth LE (low energy). These iBeacon solutions are offered in various forms such as hardware, smartphones, and computers – all well equipped with Bluetooth LE. When any device is in the range of iBeacon device, it can trigger an app or Passbook action. For example, by knowing the proximity of a user relative to a beacon, their app can be triggered to deliver a specific coupon or provide information on product details. It offers an entirely new experience for customers when shopping. Businesses can utilize iBeacon technology to directly connect with and deliver valuable interactions to customers, such as promoting new offers. The beauty of iBeacon is that it can be easily integrated in a number of industries, such as retail stores, museums, airports, stadiums, and much more.

The micro-location revolution is here with iBeacon and proximity services paving the way. Even though deploying iBeacon in your business comes at minimal cost, it will generate high return in the long run.
Resource: http://www.value.co.za/logistics.aspx

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