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How Pinterest Can Help Increase Your Internet Marketing Business

By Expert Author: Erna Calnick


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You have followers, and people, just like on Twitter and Facebook, can see what you have shared. Just like the old style blogs (where you shared links), this is basically the same concept. Since this is not become overrun with IMers, it is a great portal to use. It is a fantastic platform, especially if you want to get in while you still can. To build your business, here are a few things you can do with this platform.

You need to feature your business name on your profile - that's the first step. Increased exposure to your business will happen as a result. If you can, and it hasn't been taken yet, use your business name for your user name. When you use your business name, whatever you pin will be associated with your business. If your business name is taken, find something else that relates to your business name and your branding to use. Whichever you end up using make sure that the business name is listed under the "name" section of the profile so that there is no doubt as to your identity or what the pins represent.

One of the unique aspects about your Pinterest profile is the "about me" you can write. This paragraph is placed directly under your photo. Use this place to briefly describe yourself and what your business is about. This helps people understand whether or not you are a person or a business. They will know that you are a person, representing a business, if you have both components in the profile. The reason you want to add personal information and business information together is that this form of social networking has not been used very much for business. This makes it easier for people to understand.

To make things interesting on your board, 'repins' and pins should both be used. Just like it sounds, a re-pin is exactly that. Essentially, you are re-pinning what someone else has already pinned on their board. This mixture should be pretty evenly matched (or a little heavy on the things you find yourself side). This clearly shows to the visitor that you are actively looking for interesting things to post. By doing this, it will show that you are actively interested in your board and that you are trying to repin things of interest to your audience. It helps you look involved in your own community which is definitely a good thing.

There are lots of reasons to get involved in Pinterest. The popularity of Pinterest is continuing to grow, more so than it has in many years. Getting into the system now is imperative because of this. Once Internet Marketers find out about the system, they will try to game it. This hasn't happened yet which is why you should get on board right away. To get the most benefit from this particular social media site, you should join it now while it's early. This is true for anything that is just starting off. Check it out today!
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