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Advertising At Airports In India Is Promoting Before A Happy Audience
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The task of Advertising becomes much easier if the audience is in a good mood. Airport Advertising in India has an upper hand over the other mediums in this regard. Air travel is still not a common mode of transport among the Indian masses. The frequent air travelers are thus premium audiences belonging to the SEC A and SEC AB+ class. It is only in the recent times, with the introduction of the low cost airlines, that the upper middle class has included air travel as a regular means of travel. Some of the reasons for an uplifted mood among air travelers in India have been discussed below.
Premium Business Travelers
Most of the regular air travelers are the business travelers. They enjoy good positions in top companies and usually play an influential role. A key decision maker of a company, traveling on the prospect of a new deal is always high on enthusiasm. There can be no better time to impress him than when he is thinking of new alliances. He has a high standard of living and a high happiness quotient.
First Time Air Travelers
The low cost airlines have increased the volumes of first time air travelers. A traveler’s first time at an airport is always a time filled with excitement. There is seldom any Display Board that he does not read or any part of the airport, at which he does not gawk. He is always in a good mood as an air travel for the first time is nothing short of an adventure.
The tourists form a substantial part of air traffic in India. Apart from international tourists, domestic tourists, too, are increasingly using the air route to travel to places across the country. These audiences are in the holiday mood and are often excited about visiting the destinations.
Well Maintained Infrastructure
The airports are some of the most well maintained places in India. There is a general feeling of well-being that is typical in airports. No other transit media in India can match the airports in terms of discipline, safety, and cleanliness. There is a feeling of elevation in the air travelers while they wait at the airports. Well-lit environments, charging points for personal devices, food stalls, etc., make the airports some of the most ideal waiting places.
The Thrill of Flying
The medium of air travel never fails to send a sense of excitement. Even seasoned travelers do not escape the rush when the aircraft launches into takeoff speed. This anticipation of the experience of flying ensures that the audiences are in an excited mood.
Duty Free Goods
International air travelers or travelers landing from abroad have the option of buying duty free products. Considering that the taxes comprise a major part of the MRPs in India, products can be obtained at pretty low rates. These put a smile on the lips of the travelers and most make a beeline towards the duty free shops.
Thus, air travelers, waiting at an airport, are happy audiences who can be wooed and attracted much more easily. This is one of reasons for the High Returns on Investment (RoI) of the Airport Advertising Medium in India. Any advertiser would prefer an airport audience, sitting comfortably, ahead of an audience that is struggling to reach their destinations as soon as possible.
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