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Nova Bancard Provides Quality Merchant Account Services To Businesses All Over The U.s.

By Expert Author: NOVA Bancard

While many businesses may have heard about the importance of having a merchant services account as, many don't understand what a merchant account is or where to get one. In a nutshell, a merchant account is the payment processing platform that businesses use to accept electronic payments. These payments generally include credit and debit cards as well as gift cards, electronic funds transfer (EFT), checks, and so many more. A merchant account provides the conduit between a business and the issuing banks/entities so that funds exchange can be made in order to pay the business for goods and services. A merchant account facilitates the transfer of money from the customer to the business in order to pay them for their products or services. For most businesses, a merchant account will not only provide the network necessary to facilitate the sales transaction, but will also provide the necessary hardware to accept the payment. In the case of a retail business, this can be a physical terminal where the payment instrument is swiped in order to obtain the necessary information from the magnetic stripe on the card. For Internet businesses, this may simply be a piece of software that accepts the information provided by the customer via a form. Either way, the terminal accepts the information from the customer, encrypts it in order to protect it, and then sends it through the network to obtain authorization for the sale. On the backend is a merchant acquirer who provides all of the accounting processes and ultimately is responsible for accepting the payment from the customer's bank and paying the business. This is the company that "owns" the merchant account and ensures that your business is able to meet the needs of your customers no matter how they wish to pay for your services. In today's fast paced economy, businesses understand the importance of being able to accept electronic payments in order to attract more customers. Today's customers rely heavily on their ability to use their credit and debit cards at the point of sale for everything: groceries to gas to entertainment venues and more. Not being able to accept credit cards in your business means that you are leaving sales on the table. Getting a merchant account is a simple process. And NOVA Bancard is there to help you navigate through the process and get you a merchant account that will benefit your business rather than bog you down with high fees. They are affiliated with one of the largest payment processors in the United States: Elavon Payments, backed by U.S Bank, which means that you can trust in the safety and security of their network to protect your customers' sensitive data. So, if you are a business in need of a merchant account in order to boost sales and increase your bottom line, look no further than NOVA Bancard. T hey can take your application and get you set up and processing in as little as a few days. For more information, please visit http://novabancard.com/merchant-credit-card-processing/.

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