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Offering E-books - Low Technology Solutions In The High Tech World
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We are going to look at what I call a low-tech treatment for advertising e-books in this post.
I have two areas of promotion associated with ebooks on line. I 've a-line of materials geared toward folks interested in writing and promoting teacher ebooks. The 2nd, and the one I 'll utilize as a good example here, is several stuff targeted at K-12 educators.
At first I tried sending away captivating postcards to key employees within college structures. The post cards promoted my site which transported several products for teachers. The postcards worked; They showed a net income. I attempted the direct-mail approach over the weeks until I tried a method which I believe will be my method of option as time goes on.
What I did was to produce a-4-site sales letter for my two principal products. It was printed on 11x17 inch paper--folded once to make a pamphlet, an additional tri-fold to allow it to fit into an envelope. Page-one was an introduction. Site two marketed an eBook reader showing instructors advertise instructional guides and how you can create the produce. Page three was an ad for an on line course I 've for K-12 teachers. And the final page--which was the crucial--was an ad for my course.
Now here's how you can profit from this notion: Teachers are covered in their work-world. In several companies, customers walk-in the front door, make a purchase, and go out the back-door. But teachers are in the same building all day. There aren't any customers coming in and away the doorways. And the teachers really get to understand each other really nicely. So what I did was to contain in huge bold characters at the top of the advertisement for COPY AND DISTRIBUTE TO SECTION ASSOCIATES, PLEASE POST and my course.
My issue with marketing to teachers is the key word I must focus on in ad-words campaigns are pricey. There is a lot of rivalry from companies who are able to afford to pay a few dollars each for visits to their website; I 'm perhaps not willing to do that. So, I established up sites and write posts to increase my publicity through organic lists on search engines. But I want more that that.
Today, my background is in the area of direct-mail marketing. I invested over 10 years promotion science contents to high-school educators through catalogues. What I decided to do was to use my expertise in-direct mail promotions to aid me generate guests to my web site.
The key is this: If you should be advertising to individuals who might be probably to move your sales correspondence approximately in the work place, you might gain from posting hard copies of your sales contents outside. Encourage the receivers to discuss the stuff with their equals.
For individuals who are keen on this unique topic area, make sure you find that on www.schoolebookstore.com.
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