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Reselling E-books - Affordable Tech Solutions In The Advanced World
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We are going to look at what I call a low tech solution to marketing ebooks in this post.
I 've two regions of marketing associated with ebooks on-line. I have a-line of stuff directed at folks interested on paper and promoting teacher ebooks. The one I may use as a good example here, and the second, is several substances aimed at K-12 teachers.
At first I tried sending out captivating postcards to key personnel within college buildings. The post cards marketed my website which transported an amount of merchandises for teachers. The postcards worked; They revealed a profit. I experimented with the direct mail approach over the months till I tried an approach which I consider will be my method of choice as time goes by.
What I did was to produce a-4-page sales letter for my two chief merchandises. It was published on 11x17 inch paper--folded once to make a pamphlet, an additional tri-fold to allow it to fit into a package. Page one was an introduction. Site two marketed an eBook revealing teachers market educational guides and just how to create the produce. Site three was an ad for an on-line course I have for K 12 instructors. And the final site--which was the important--was an ad for my lessons.
Now here's the way you can profit from this idea: Instructors are protected inside their work-world. In several companies, clients go out the back door, make a purchase, and walk in the front entrance. But instructors are in an identical creating all day long. There are no clients coming in and out the doors. And the teachers really get to understand each other very nicely. Therefore what I did was to include in large bold letters at the best of the advert for PLEASE POST, my lessons and DISTRIBUTE AND COPY TO SECTION ASSOCIATES.
My difficulty with marketing to teachers is that the key word I have to focus on in AdWords efforts are pricey. There's a lot of competition from businesses who can manage to spend a couple dollars each for hits to their own site; I am perhaps not prepared to do that. So, I established up websites and compose posts to raise my publicity through organic lists on search engines. But I desire more that that.
Now, my history is in the region of direct mail advertising. I invested over 10 years advertising technology materials to senior high school educators through catalogues. What I decided to do was to utilize my experience in-direct mail campaigns to help me drive guests to my website.
The key is this: You may benefit from mailing hard copies of your sales materials out, if you should be advertising to individuals who might be likely to move your sales letter around in the workplace. Encourage the substance to be shared by the receivers with their peers.
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