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Selling E-books - Low Tech Solutions In A High Tech World
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We are going to look at what I phone a low tech treatment for advertising e-books in this post.
I 've two regions of promotion linked to e-books online. I have a line of stuff targeted at people interested in writing and promoting teacher ebooks. The second, and the one I 'll use as an example here, is several substances targeted at K 12 instructors.
At first I tried mailing out attractive postcards to key staff within college buildings. My website which taken numerous merchandises for teachers was promoted by the post cards. The post cards labored; They showed a net income. I attempted the direct-mail approach over the weeks until I tried a technique which I consider will be my approach of choice as time goes by.
What I did was to develop a 4-site sales notice for my two primary products. It was printed on 11x17 inch paper--folded once to make a pamphlet, an additional tri-fold to allow it to match a cover. Page-one was an intro. An ebook device revealing instructors advertise educational guides and just how to produce the produce was marketed by site two. Page three was an advert for an on-line course I 've for K 12 teachers. And the final page--which was the crucial--was an ad for my lessons.
My trouble with selling to teachers is the keywords I have to focus on in AdWords efforts are high-priced. There's a lot of rivalry from organizations who can afford to spend a couple bucks each for hits to their site; I am not prepared to do that. Thus, I set up websites and write posts to raise my coverage through organic lists on search engines. But I want more that that.
Now, my back ground is in the area of direct mail marketing. I spent over ten years advertising science contents to senior school educators through catalogues. What I decided to do was to utilize my expertise in-direct mail promotions to help me drive visitors to my website.
Now here's how you can benefit from this notion: Instructors are insulated within their work-world. In several businesses, clients walk out the back-door, make a buy, and walk in the front door. But instructors are in precisely the same creating throughout the day. There are no customers to arrive and away the doorways. And the teachers really get to know each other extremely nicely. So what I did was to contain in huge bold letters at the best of the advertising for COPY AND DELIVER TO SECTION PEOPLE, PLEASE POST and my course.
The important is this: If you should be advertising to individuals who may be probably to pass your sales letter approximately in the workplace, you may benefit from mailing hard copies of your sales contents outside. Encourage the material to be shared by the recipients with their compeers.
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