123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL » Real-Estate-and-Foreclosure >> View Article

Social Media Facebook Strategies For Property Management

By Expert Author: Susan Burris

With above a billion users, Facebook can be a great property management tool to market your initiatives and boost sales. A lot of apartment management and commercial property management services use Facebook as an extensive platform to get in connect with their current and potential tenants.

This trend of real estate services advertising their properties over Facebook and many other social platforms is termed as Socially-Engaged marketing – a must follow trend for effective and prolific asset management. On a whole, there are three ways for property owners and professional residential or commercial management services to leverage Facebook:

1. Broad Prospecting

Facebook idyllically follow the tested “word of mouth’ marketing strategy. This feature can profitably be used by everyone involved with real estate for easy prospecting in a giant pool of potential clients. Multifamily as well as commercial real estate owners & managers can use features like tagging and promoted posts to target huge number of future tenants who may be spending big amount of time over social websites every day.

2. Improved Resident Retention

The platform of social networks can easily be used to communicate and stay in contact with current residents. When you compliment or bring value to everyday online experience of your residents, they entrust you more and thus their chances of staying with you for long is improved.

3. Apt Advertising

Facebook and other social network platforms are a great medium to reach out to new prospects. Sponsored stories and promoted posts are one of the smartest ways to get into notice of your target audiences; but, people are less likely to ignore what they see in their customized news feeds. So, if your budget is tight, skip the costly sidebar ad alternatives.

Ensuring Best ROI through Facebook

As for any other type of investment, the ROI through Facebook too depends on specific objectives of using it. For each individual or company, the parameters of measuring the ROI over Facebook can be different. For that matter of fact, number of people who like your Facebook page is not the correct measurement of successful drive through. Numerous factors like positive lead generation and actual business turned around from Facebook are more important factors to measure ROI through Facebook.

According to many experienced property management firms using Facebook – companies and individuals should at least wait for a year before expecting great results from the online mediums like Facebook or other social platforms. The most valuable aspect should however be that it helps getting in social connect with your current and future clients.

The author has an immense knowledge on property management. Know more about rental property management related info in his website.

Total Views : 62Word Count Appx. : 438See All articles From Author

Real Estate and Foreclosure Articles

1. Buy A Homely Home At Affordable Prices In Michigan
Author: Lewis/Klein

2. New Freehold At Shan Road
Author: David Tan

3. Discover Homes For Sale With Water View Laguna Niguel Ca At Affordable Rates
Author: jonny smith

4. North Kolkata, Home To The Booming Realty Market Of Bengal
Author: Rashmi Karan

5. Experience The Joy Of Living In South Delhi
Author: Arthi Ram

6. Management Network – 5 Easy Ways To Save Money
Author: arturogarcia

7. Are You Looking To Buy A Flat In Chennai? Look To The Suburbs
Author: Shaam

8. Barrackpore Trunk Road (b.t Road) - A Developing Residential Zone Of Kolkata North
Author: Aakanksha Pasricha

9. Alaska Real Estate – What You Need To Know Before Trying To Invest In It?
Author: Dan

10. Residential Market Scenario Of Sholinganallur
Author: Aakanksha Pasricha

11. Offering Affordable Homes, East Coast Road Is New Address For Homebuyers Of Chennai
Author: Rashmi Karan

12. Mid Income Homebuyers Flock Towards North Kolkata
Author: Rashmi Karan

13. The Great Way To Find The Best Home Buyer
Author: cashforhousescolorado

14. Park Place Residences
Author: David Tan

15. Singapore 12 On Shan
Author: David Tan

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: