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Can Modular Formats Drive Digital Displays?

By Expert Author: Greg Littlefield

It seems that advertisers are moving to displaying digital messaging on modular LED video panels more and more each month. Why? Because these individual, stackable modular pieces have all the illuminatory benefits of a more permanent LED display structure, but with the added bonus of flexible set-up and installation (which can be either temporary or permanent).

Modular LED displays are able to be combined faster than larger-scale displays for outdoor installations. This is attractive to advertisers, offering up better options to change messaging, update an offer and drive more impressions by changing displays. By enabling different shapes and sizes, the actual medium of the message is often more alluring to viewers.

Another advantage of using modular LED panels to create digital displays is not having to deal with large amounts of cabling. What viewers see then is a ready-to-show digital display with fantastic image quality available for any kind of outdoor video use – from corporate functions, auto mall displays, sporting events, concert shows and more.

Advertisers are impressed with these benefits. Marketers can launch their digital campaign more quickly on a system that can be installed immediately, with a better cost-per-impression basis, reaching a broader audience. Modular LED displays like the ones built by ADTI Media are now increasingly being seen as an attractive, affordable and effective advertising tool.

There are few limitations to these modular LED displays. Since they offer bright and vivid images, they are useful in all sorts of weather environments and lighting situations, and more adaptable to modern software integration than traditional signs.

These displays are often controlled via Web interface integration, giving the marketer or advertiser the most flexibility in displaying time-sensitive messages and updated information as needed. This is really where the LED displays’ effectiveness shines, in its capability to adjust and alter messaging for critical time periods like holidays, sporting events and more.

With lower production costs than standard billboards, dynamic digital displays offer a more cost-sensitive use of money for marketers and advertisers. Advertisers are using existing media assets to bolster digital marketing presence.

For applications utilizing LED display technology, there’s no better business partner than ADTI Media, a top manufacturer of innovative outdoor LED displays. ADTI Media is constantly creating new applications and intellectual property for its innovations around digital displays. Its new SkyPanel system is a shining example of this technology at work.

The SkyPanel design acts as an overlay for structures and surfaces, and its modularity helps to create affordable options for new sign installation. It’s really the latest in full-color outdoor LED display technology.

ADTI Media’s dynamic digital displays are easy to install digital panels and displays for uses ranging from sides of buildings to highways signs and much more.

Learn more about ADTI Media’s modular LED displays and its service offerings at ADTI Media.

Article Source: ADTI Media

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