123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Business >> View Article

Why You Should Have A Soft Launch For Your Restaurant

By Author: Allen Hill
Total Articles: 136

When you start a new restaurant, there are always a few kinks to work on before the grand opening. New staff, kitchen equipment and décor styles can cause stress if subjected to the criticism of unlimited customers on the first day itself. The staff has not handled a full restaurant yet and may make mistakes. The kitchen ovens may stop working at a crucial moment, playing havoc on opening night. You may find that you have placed the concierge table at a less convenient location or that the bar has long lines of waiting people. Even with an expert media agency like AMGW by your side with in-house media relation services, minor slip-ups that make you flounder on your big day can harm your image.

There is one way of avoiding opening night disaster for your restaurant, café or bar. Plan a soft launch with little fanfare a few weeks before the actual opening. Invite only family and friends or serve on some days of the week only. You can provide a limited menu, giving a sneak peek to the complete range. This simple trick will do wonders for your planning and will ensure a successful opening in two ways.

• Your staff is new, your menu is new, and your décor is new. You need the practice of serving many people at a time. A soft launch will give you just that. Tell your guests that this is just the soft opening and they will be more forgiving of your teething problems. This way you can identify your weak spots and work on them. When you finally open your doors for the public, you and your staff will already have had a few weeks of experience and you will have perfected all aspects based on the feedback during the soft launch.

• A soft launch can also be planned as the start of your marketing campaign. It is a great way of telling people about you, giving you the chance to create anticipation and excitement around the actual opening. A preview of the menu makes them curious about you. You can build on this rising interest through freebies and discount deals, and even use social media to attract attention. AMGW’s in-house media relation services can help you out here.

Many famous restaurants that today allow diners only on reservation basis were launched with no hullabaloo. Instead they opted for the more subtle form of marketing by revealing themselves gradually over the course of several weeks. It was the word-of-mouth publicity of their great food, service and ambience that took to such heights. Such a strategy calls for an even more focused marketing plan for restaurants that involves building relations with customers and media critics, a service offered on amgwagency.com.

So whether you are starting a formal dining restaurant or a casual café, you will find many advantages of having a soft launch before you throw your doors open to the public.

Total Views: 31Word Count: 490See All articles From Author

Business Articles

1. Some Facts About Event Planning
Author: romyfernandis12

2. Why Should I Hire An Event Planner?
Author: romyfernandis12

3. Why Should I Hire An Event Planning Agency For Corporate Events?
Author: romyfernandis12

4. Render A Successful Event With The Right Event Planning Agency
Author: romyfernandis12

5. Event Management Agency – To Manage Events Successfully
Author: romyfernandis12

6. Denis Vincent - Le Parcours Extraordinaire D'un Homme Ordinaire
Author: Denis Vincent

7. Rising Damp Treatment For Your House – Who To Choose And How
Author: George Dean

8. Certified Packers And Movers In Gurgaon
Author: gajendra singh

9. Benefits Of Using Pressure Washing Services
Author: Anu Radha

10. Understanding Payroll Fraud And Preventing It
Author: NetZealous LLC, DBA TrainHR

11. Glow Art Board Add A Touch Of Glow To Your Art
Author: baby gander

12. Sukanya Samriddhi Yojana Calculator
Author: Ross Barkely

13. Importance Of Recycling The Waste Water
Author: Manoj Shukla

14. Mold Removal Toronto With The Best Package Of All Time
Author: jacob fairley

15. Find Property For Rent
Author: Find Property For Rent

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: