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Effective Direct Marketing Through Mobile Wallet TechnologyBy Expert Author: Wendy C
Direct marketing has become a tool that is usually used as part of a three sixty marketing campaign. Many companies still use conventional ways to reach their customers such as mail via post, newspaper clippings or placing cutouts in magazines offering free samples.
Direct marketing has become a tool that is usually used as part of a three sixty marketing campaign. Many companies still use conventional ways to reach their customers such as mail via post, newspaper clippings or placing cutouts in magazines offering free samples. However, while these methods were effective in the pre-digital era, the direct marketing field has altered extensively since the advent of the Internet. One of the most popular, emerging technology options that take direct marketing to the next level is the use of the mobile wallet.
A digitized wallet is the most effective way to reach a customer and saves the company a lot of time, effort and money. Not only will you be saving paper, but several studies have indicated that very few consumers actually make use of mailers or coupons in magazines and newspapers. Mobile wallet technology includes the usage of digitized coupons, stamp card loyalty, membership cards, business cards, event tickets and much more. Basically, anything that you store in your wallet can be incorporated into the digital space.
While many companies fret over a platform such as an application that can be used across various operating systems, numerous companies have developed the capacity to integrate and support the delivery of digital content on operating systems. For iPhone devices, Apple Passbook is the native mobile wallet app customers dont need to manually install any other apps to receive, store, and access mobile wallet content. Additionally, if your target consumer frequently uses Samsung Wallet, they can still easily access and store Samsung Wallet tickets.
One way that is known to be an effective tool is the use of promotional coupons. With mobile wallet, businesses can continuously update coupons with new offers within a single campaign. Once customers redeem a coupon, businesses can refresh it and promote a different offer. Digital coupons are dynamic and thus allow for perpetual couponing strategies. With mobile wallet, businesses can also track, manage, and improve their mobile wallet campaigns because they have access to valuable customer analytics.
Another effective direct marketing tool using the mobile wallet is using proximity based services. At the heart of it, it can be used to alert customers of personalized offers when they walk past a certain store or shop. This proves to be highly beneficial for marketers as they provide a targeted offer to their customers. The customer can view the offer and chose to make use of it, especially if it is presented at the right time. iBeacon technology is one of the most popular technology platforms amongst all the proximity service applications. There is no need for the customer to have a GPS activated phone when clients use this type of technology. By knowing where customers are, businesses can deliver highly relevant content to customers that entices spending and transactions.
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