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Tips For Recovering After The Google Penguin UpdatesBy Expert Author: Linette Strong
When was the last time you went into your site index and took a good look? There are very few website owners who have actually done this and now it matters more than ever. The reason that this is important is because Google updates and there isn't anything really that hard about doing it. What's most important, of course, is that you look for URLs that aren't strictly needed, that might be redundant or that are actual duplicates. It is easier to commit the SEO sin of having duplicate content on your site than you think. That's particularly true of websites that are quite aged and that have bunches of pages. But it's still important to understand more about this subject so do more research.
Over the last few years Google has been making concentrated efforts to get as much spam as possible off of the web. We aren't talking about traditional types of spam--that's what email is for. Panda and Penguin are about content spam and that just means low quality sites with poor content.
This is obvious to anybody who has kept up and kept themselves informed, but not everybody finds it this completely obvious. In addition to dealing with content spam, you also have SEO things like link spam to worry about. Low quality content and low quality backlinks all fall under the "spam" umbrella with Google.
At this point you're probably tired of hearing it but listen to us about it just one more time. It is important that all of the marketing and advertising you do for your business is relevant. You can earn lots of points with everyone when you get this right. More than any other group. your audience needs to be really important to you. Relevant copy that offers value and that is easy to read and scan will go really far to help you earn favor with your niche. You can get this stuff right even if you don't possess any advanced degrees; you don't need fancy knowledge you just need correct knowledge and you need to possess at least a little bit of common sense. If you've been working on search marketing with Google for a while you shouldn't be too concerned about the Penguin algorithm changes. They've gone through updates like this before, like with Panda. Search marketers who are experienced understand that all they have to do is figure out what the algorithm is searching for and then do that.
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