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Importance Of Sms Promotion In Mobile Marketing

By Expert Author: jessicagilbert

Mobile marketing is a form of marketing that is done on or using a mobile device like a cell phone. Now-a-days, mobile marketing has gained precedence over other forms of marketing. The reason for this is the widespread usage of mobile devices. In the present scenario, everyone owns a cell phone and hence can be targeted by businesses to promote their products, services and ideas using this medium. A mobile marketing firm advises and helps business to promote their products, services and ideas properly. Such types of firms assist in connecting with prospective users.

There are different methods of mobile marketing that can be used by businesses to capture the interest of the market. One of the methods is an SMS (Short Message Service) promotion or SMS marketing. This is the most popular way of marketing as an SMS promotion message is received and read within a few minutes. Moreover, compared to any other forms of advertising, practically 100% of all the promotion messages are opened and trigger a response.

In SMS promotions, a business sends a promotion to a potential consumer who has opted to receive them. A unique keyword is issued to every consumer who wants to receive such promotional messages. The consumer starts receiving the promotional messages as soon as the keyword is entered and sent to a specified number. Further, the advertiser sends messages to the consumers who have subscribed whenever there is information about the service or product being promoted. Moreover, SMS promotions help attract instant traffic, as consumers receive promotional messages immediately. Thus, this type of marketing is also referred to as real-time marketing.

An advantage of SMS promotions is that users have the choice to subscribe to the promotion or ignore it. Therefore, SMS promotion is not intrusive marketing like other forms of marketing. The user is the one who initiates the message and any future communication with the business sending the SMS promotion depends solely on the consent of the user of the cell phone.

SMS promotion is also an inexpensive and quick way of advertising. The reason for this is that a cell phone is a device that a user is unlikely to leave behind and is always with the user at all times. Therefore, the consumer can be messaged at any time of the day. SMS marketing, in fact creates a greater bond between the user and a business compared to other methods of marketing. It helps create consumer loyalty, increase awareness towards brands and increase revenue.

Conclusion

SMS promotions have become one of the fastest and most popular advertising methods for promoting product, brands, services, and institutions. One of the reasons for this is that SMS promotion is a low-cost marketing method compared to any traditional means of marketing. It offers an instant marketing experience that is a real-time one. SMS marketing creates a greater connection between a business and its consumer than other forms of marketing.

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