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Google Penguin Updates And Your Next Steps

By Expert Author: Charlena Obrion

Google has create a new and improved field of search marketing. You can boil the whole thing down into words like updating and quality. The thing that is most important is to know that these goals and requirements have always existed. In addition to link diversity, it's really smart to diversity your marketing. The thing that we've always heard is that every website is a single Google algorithm update from total annihilation. It's particularly true if you take part in search marketing and keep all of your eggs in a single basket. You need all of your efforts, particularly your content, to be varied and diverse. It's important that you use variety in your content formatting so that people will feel encouraged to take part.

Anything that bares even the tiniest resemblance to spam is going to be laser targeted by Google. One of the areas that are typically unclear are site wide links. This is a sort of link that you will often find either within the footer or in the spaces that are near it. It's sort of like taking the shotgun approach to visibility when it comes to links. Making these links site wide and the same is just asking for issues. This means you should either take them down or take away their site-wide nature. If this is an area you want to use for linking, make sure that the links aren't identical. Of course it's best to not repeat any anchor text in those links, either.

Yes, you've probably heard about this topic more times than you care to remember but that doesn't mean it isn't worth bringing up again. It is important that all of the marketing and advertising you do for your business is relevant. If you can get this right, you'll earn plenty of points with everyone you come across. The main group you should be always concerned about is your audience. If you really want to be popular within your niche, you'll create content that isn't just scannable and readable, it's valuable and relevant as well. Getting ahead here isn't about having any sort of super special knowledge, it is about having the right knowledge and some sort of common sense.

It isn't exactly easy to get your business and marketing from where it is now to the standards now dictated by the Penguin and Panda updates. It really depends on what you've been doing so far. Pay careful attention to what you use for anchor text because the goal is to seem as non-spammy as possible when it comes to off-page SEO and backlinking.

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