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Five Elements That Have Changed How We Look At Keyword Reports As A Whole

By Expert Author: Anil Bhanji

Five elements that have changed how we look at keyword reports as a Whole


You may not enjoy writing those keyword reports and there may be good reason to change how you do deliver results to customers. Why may keyword reports when used without five other strong elements be useless? One of those reasons is companies may not know for certain that a keyword is driving traffic to their website because of itself alone. What can a SEO optimization company do to make sure that the metrics that may be important for a SEO campaign or business objective are not lost by obscure keywords?


Did you know that when Google Analytics allowed users to see keywords that were being tracked, only a small number were on a ranking report and 50 to 80 percent of the data was being missed? The reality is that a keyword report is always going to be missing some data. The trick is to use tools effectively to gain the most data that you can from a keyword report, such as using long tail and short tail keywords.


Hummingbird has made keywords not seem as important to use every Keyword


Have you ever noticed that when typing keywords in hummingbird, you might not get results that even use some of your keywords or you get results that use the keywords differently? This is because this program has configured keywords differently and uses them in different ways. This may made delivering that traditional keyword report to customers a bit harder, even if this is one of your best cheap SEO services India offered to high traffic and low traffic customers.


Google also has changed their SERP results. Did you know that if you have a No.1 ranking on Google, this guarantees you about 18 percent interest? Because of changes in how keywords are ranked, keywords don’t carry the same weight they used to for search engine optimization India. Did you know that a website ranked six or even seven in SERPs on Google can have better ranking results on follow--through clicks?


Working Smarter, not Harder


One of the ways businesses looking for search engine optimization in India can get a good value is to make sure SEO professionals use keyword group searches. This allows business owners to easily track keywords on a one on one relationship and quickly see if the keywords are moving up or down. By looking for a word in the group of keywords, this makes it easier and faster for a professional search optimization company to deliver results.


Using these keyword groups can also help a SEO company delivery cheap SEO services that are going to reach out to a broader range of customers. This allows a customer to increase their referral traffic, social traffic, organic traffic and their total traffic overall. This may help a business get a better metric result. This is why a change in the importance of keywords may not necessarily doom how organic search engine optimization affects keywords. It doesn’t mean keyword reports from a search engine optimization company that offers cheap SEO services in India may completely disappear. How they are used or the results of their importance may change, it does not mean keywords are not going to continue help rank websites and raise or lower a business’s ranking results on Google.

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