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Most Effective Color Combos To Use For Optimum Effect

By Expert Author: Betty Reyyes

Have you ever wondered why particular color blends make you feel peaceful, while others lead you to action? Study supports the impression we've all felt that colors affect our feelings, our viewpoints and our actions. According to color psychology, color can hold a particular meaning, which is either learned or is biologically innate. Its influence on actions is automatic: perceiving a color sets off an automatic evaluation in an individual, which, consequently, brings about actions that is driven by the color. This means that it is possible to target your color blends to elicit a particular actions from your current, or your potential, audience.

Specialists in marketing know that color blends appeal to particular sectors of the population. Vibrant and active color blends are very appealing to a young clientele. Muted color blends are calming and balanced, and peaceful visually. Frequently used in the cosmetics industry, these color blends depict a feminine quality. Pastel color blends are peaceful and calming also, although they impart a warmth that is missing in muted color blends. Blends that bring together more traditional colors, colors related to royalty and wealth, and that are engrained in society, appeal to both wealthier and older sectors of the population.

If you intend to create a calm, peaceful reaction from your audience, you want to use cool colors. At one end of the color spectrum, they come across as cold, sterile and antiseptic. At the other end, they are comforting and nurturing. Cool colors can be mixed with warm colors-- in small doses only, owing to the often times overpowering effect of warm colors. Neutral colors, such as beige, brown, ivory, gray, white, can connect cool and warm colors very effectively.

You will likely use warm colors to excite and motivate your audience. However, you intend to use them judiciously, as these colors can provoke a wide range feelings, from optimism to violence. For this reason, you may tone down a warm color combination with neutral colors, cool colors, or even the lighter spectrum of warm colors, such as pink and pale yellow.

Colors that share the characteristics of both cool and warm colors can both calm and excite. These blends could be used to connect with both a younger and an older segment of the population.

Neutral colors, described above, can link otherwise clashing colors or they can serve as a canvas to feature color blends.

The effectiveness in using color blends also lies in your awareness of the undertone of colors in the society you are trying to connect with. In the West, black can be associated with death and mourning, while in the East, white is the color of mourning.

The best color combinations are those that reach your audience and elicit the reaction you seek. It involves more than purely aesthetic considerations. Be aware that cultural interpretations of both color and color blends need to be taken into consideration to ensure that the color blends you customize are successful.

Betty Reyyes is a Home Business Owner and a brand new Grandmother who loves passing on her experiences to others. Betty has found that using Liquid Chalk Markers has helped her tenfold in both business and as a hobbiest.

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