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Utilize Stories To Make Your Articles More Unique

By Expert Author: Solomon Hoven

Our ancestors and forefathers have known the convincing power of well told stories for centuries. There's not an audience that cannot be moved by a great tale. Therefore they have the broadest appeal of any kind of communication. The authentic power of stories is the result of a variety of components. But in advertising and marketing, especially, you can get much further with a carefully composed story. A large element of their effectiveness can be found buried deeply inside the human mind and it touches on the subject of human nature. Marketing is about human emotions due to the fact that all buying decisions originate from emotions and not reasoning.

If you have attempted to produce your own sales copy, then you already intuitively understand many of the road blocks facing you. First you have to overcome uncertainty and mistrust, which is very commonplace in the market now. That is generally known as friction and it exists for several reasons. When you add a story in your article, you can sidestep the skeptical attitude. Readers are taken into a extraordinary story every time. The story engages the reader's emotions, letting them set aside their doubts and suspicions. Our emotions are much more potent than our logic.

You can weave facts into a dramatic story to coerce the reader very subtly. That is a far cry considerably more interesting, and significantly less obvious, than generating a list of dry facts and figures. Readers do not like to be sold, as every single marketer understands. That idea automatically sends off alarms, bells and whistles in the brain of the reader. Readers accept information and facts within a story a lot more easily simply because they feel entertained, not persuaded. This is the magic of using stories in your marketing presentations.

Think about the common sales letter that is used everywhere on the Internet. They're all focusing on the traditional "features and benefits" formula which is standard. You may include feature and benefits contained in the plot of a story to make them a lot more interesting. The best approach to develop a story is to define the intention of the sales copy. A story will probably be suggested by ones own imagination easily. This is not really literature, although you do have to put some constructive consideration behind it.

The next time you take a seat to write, give this a go. Tell yourself you won't utilize it, but simply enjoy the fun of it. This will give you the opportunity to try new stuff with no pressure. Then, your mind will be free to create a work of art. You'll find stories in all the very best advertising and sales letters.


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