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The Npa: Providing Opportunities For Growth

By Expert Author: Sana Shaikh

Advertising, networking and strong public relations are important for your growing business and the NPA (National Pawnbrokers Association) recognizes this. The NPA offers many opportunities for pawnbrokers to promote their businesses through these specific avenues. Joining the NPA, not only gives pawnbrokers needed support, but also another avenue for growing and promoting their business.

Independent pawnbrokers all benefit from the NPA’s efforts to develop strong public relations and promote a positive image of pawn shops to the public. The NPA works with journalists to provide accurate information for news stories that highlight the importance of the pawn industry in communities. The NPA is also involved in different community outreach programs. For example, the NPA works with the Mr. Holland’s Opus Foundation to provide youth in need with musical instruments. This amazing program is beneficial for communities and the pawnbroker’s involved receive positive media attention.

Advertising is an important aspect of every business’s growth. The NPA provides pawnbrokers with unique opportunities to get their name out there. Pawnbrokers can advertise in the National Pawnbrokers Magazine – a publication favored by leaders in the pawn industry. With a distribution of approximately 2000, pawnbrokers advertising with the NPA have a widespread audience. Furthermore, pawn store staff also read the NPA’s magazine, doubling readership. Other NPA advertising opportunities include becoming an NPA industry partner and Pawn Expo Sponsorship.
The NPA also helps pawnbrokers promote themselves through many different networking opportunities. Pawnbrokers can attend the Legislative Conference, the Pawn Expo and many other events to meet other pawnbrokers and industry partners. Networking is a great way to get exposure and learn about new opportunities, trends and events in the pawn industry.

Part of growing any business is networking and advertising. The NPA provides independent pawnbrokers with opportunities to do both. In addition the NPA works to promote the image of the industry to the public, fostering an environment of growth on a national level. Joining the NPA gives pawnbrokers an opportunity to further their own business, as well as an opportunity to contribute the growth of the industry.
With the growing popularity of pawn trade among people, there have been many new entrants in the industry and NPA make sure that they provide the required support to them in order to make good business. The NPA offers a 12-page booklet entitled “Thinking about Entering the Pawnbroker Industry?” that entails all sorts of tips and techniques to excel in this business. Many experienced pawnbrokers have procured immense benefits out of these tips for their businesses.

The members associated with National Pawnbrokers Association can enjoy a wide variety of member services and benefits, that will help their business every day and benefit the industry as a whole. Their discounts on advertising rates, free listing on their official website and Industry Partner of the Year Award are some benefits that can effortlessly make a professional the most reliable pawnbroker among the customers.

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