123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Internet-Marketing >> View Article

Taking A Proactive Approach To Google’s Latest Penguin Update

By Author: Jamie Judson
Total Articles: 7

Almost two decades ago, Google set out to organize the vast amounts of information available on the web and change the way people connect with that information. Shortly after its inception, the company was recognized by PC Magazine for its "uncanny knack for returning extremely relevant results."

To ensure a user-friendly experience, Google has worked on refining its search results by eliminating poor quality sites and pushing unique, valuable content to the top of the search engine results pages (SERPs). Part of this strategy includes algorithms, computer programs that use unique signals or clues to guess what you may be looking for.

One of Google's biggest algorithm updates thus far has been Penguin. Rolled out in April 2012, with four updates confirmed since then, Penguin focuses on one goal: better, more relevant search results for Google users. The algorithm does this by targeting sites with unnatural, manipulative inbound link profiles, including links coming from poor quality sites or ones not typically relevant to your business, paid links, keyword-rich links, or links with overly optimized anchor text (i.e., exact-match).

The first Penguin update affected about 3.1% of link queries. When Penguin 2.0 was released, Google took an even bigger dive into websites, looking at internal pages for webspam, and not just home pages as it had done before. This update impacted about 2.3% of English queries before being rolled out to different languages. Many of these sites included those who previously dominated the first page with multiple results from the same site, as well as queries associated with spammy results, such as payday loans and adult sites.

The bottom line: Google has begun automatically penalizing sites that use or have used black hat techniques to get visitors to their sites. This means if you've done some questionable activities in order to gain a few links, there's a good change your site will be affected (if it hasn’t already). However, if your site has built quality links, created valuable content, and steered clear of the tactics mentioned above, you may see a boost in the SERPs.

If you have been hit, it's not too late to recover from a Penguin penalty, using the following as a guide:

1. Assess Your Backlink Profile - Gather all of the links pointing to your website and identify those that may be harming your site.
2. Remove and then Disavow Harmful Links - After you have identified harmful links, it's important to get these removed. Start by contacting the Webmaster of each site with your request for removal. Links that were not removed successfully can then be disavowed using the Google Disavow Tool. This tool tells Google not to take certain links into account when assessing your site.
3. Continue to Build Great Links - Don't let Penguin scare you from building links but adjust your strategy to build relevant links on high quality sites.

Recovering from a Penguin penalty will not happen overnight; just like your link building strategy, it should be slow and steady. However, good things come to those who wait; just look at Google. In the two decades since it launched, Google has moved out of its garage workspace, grown its employee headcount from two to over 50,000, and become one of the most valuable brands in the world. What hasn't changed though is Google’s commitment to providing users with extremely relevant results.

Search Optics Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics’ car dealer SEO services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in car dealer marketing and automotive SEO services.

Total Views: 70Word Count: 603See All articles From Author

Internet Marketing Articles

1. Importance Of An Online Directory For The Construction Industry
Author: John Smith

2. Use The Important Investment Tips To Be More Benefitted
Author: David Johnson

3. Never Ignore These Mobile App Development Suggestions By Digital Marketing Companies
Author: kamlesh varma

4. Top 5 Reason To Hire Digital Marketing Company For Sme’s Business:
Author: Dusyant Kumar

5. The Prominent Uses Of Webcasting In Business Management
Author: Dreamcast UAE

6. It’s Time To Move From Local Stores To E-commerce Websites !
Author: Vijay solanki

7. 10 Reasons Why You Should Enlist Your Construction Business In Online Directory
Author: John

8. Startup Consulting Firms – Coordination Is Important
Author: Script Technology

9. How To Select The Best Application For Card Processing System
Author: Styling Boostar

10. Brandzam: Unique Website Names At Affordable Prices
Author: parveen kumar

11. Want To Win Rankbrain With Your Content? Here Are 4 Top Tips
Author: Jerry Tait

12. Introduction To Youtube Live Streaming Service
Author: Dreamcast India

13. Ai Speech | Virtual Assistant For Website | I-talk
Author: Ibrain

14. Checkout! How Digital Marketing Has Benefitted Flipkart !!
Author: Naresh Kumar Soma

15. Videography Atlanta – Top Media Production Companies Are Ready To Deliver Maximum Convenience
Author: William Brown

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: