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Chennai Airport Advertising – Where Top Brands Blow Their TrumpetsBy Expert Author: TDI India
Airport Advertising in India has always been very kind to the Chennai International Airport. It has been one of the most popular places where brands prefer to reach out to their audiences, and not without reason. The capital of Tamil Nadu, Chennai, is the perfect city for any brand to advertise its strengths and if the audience, that is being wooed, is as special as an Airport Audience, there are extra benefits to be received. Popularly known as the Detroit of South India, Chennai is the hub of industrial and commercial activities in South India, making it a primary economic, educational, and cultural center. Let us look at the reasons why it is a major site for Advertising in India.
Gateway to South India
Chennai is one of the oldest cities in India and has firmly developed as the gateway to the southern parts of India. This effectively means there is a high probability that every affluent traveler to the south of India may travel through the airport. It is thus an effective way of targeting the SEC AB audience of South India. The convenience of being able to target a wide variety of audiences at a single place is a rare luxury in the world of Advertising.
Huge Audience Base
The Chennai Airport has a huge audience of 12.9 million annual travelers, growing at a rate of 7%, making it the airport with the third highest traffic in India. This growth has been fuelled by the growth of the city itself which is one of the fastest growing cities in the world and the fourth largest metro in India. It is the only city in India that has been rated in the “Forbes Top 10 Fastest Growing Cities in the World”. At this growth rate, the audience base is likely to increase at a fast pace.
Chennai is the hub for a number of companies from a diverse range of industries. The most important sectors include automobile, computer, technology, hardware manufacturing and healthcare. Among them, the automotive and software sectors are the leading contributors to the economy. The city provides 60% of the country’s automotive exports and is the second largest exporter of software. It is also the hub for automotive companies, software service providers, and banking institutions. The city has 47 companies in the Fortune 500 and is ranked fourth among the cities with the highest number of companies in the list. As per reports, in 2012, there were 34,260 companies in the city which includes 24 Indian companies with a net worth of more than US$1 billion. Thus, Chennai Airport Advertising puts your brand not only before members of a diverse range of industries but also before the key decision makers of some of the top companies of the world.
Along with the manufacturing industries, the city also provides ample opportunities for the tourism industry and the various brands associated with it. The long beaches, various cultural and musical festivals attract participants from various parts of the world, providing the brands opportunities to impress them at the airport. Chennai is the cultural capital of India and as reported by Euromonitor, is the most visited Indian city by international tourists. Among the many events that attract tourists to the city, one of the most popular is the annually held “Madras Music Season”. The New York Times named Chennai as the only city from South Asia among its list of “52 places to go around the world”.
As the city scores higher and higher on the scale of growth, its airport increasingly becomes an important site for the brands to invest their advertising budgets in. This is amply reported by the Airport Advertising Agency in India providing Advertising Solutions in Chennai.
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