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Honda Motorcycles Dealership Network In Pakistan

By Author: ajmalazeem
Total Articles: 9

Honda, Japan is a leading motorcycle manufacturer of the world. On 05 August 1993, the Honda Motor Company Limited, Japan signed a joint venture with the Atlas Group of Companies, Pakistan. In the result of this joint venture, Atlas Honda limited was established which is now an authorized manufacturer of Japanese Honda Motorcycles in Pakistan. Atlas Honda manufactures and markets Honda motorcycles in Pakistan with the collaboration of Honda Motor Company. The mother plant of Alas Honda is located in Karachi, and another plant is working in Sheikhupura city, Punjab. At present, Honda is considered as the most popular Pakistani motorcycle brands.
Honda is undoubtedly the largest selling motorcycle brand in the country due to its supreme reputation for high quality, reliability and after-sales-service. For the guidance and convenience of its potential customers, Honda has established a large network of over 1600 sales service and spare parts dealers across the country. The vast and growing Dealership network of Honda is basically divided into four types of dealers:


• SALES DEALERS
5S Dealers
o 3S Dealers
o 1S Dealers
Installment Dealers
SSP

• HUMS
o HUMS

• PARTS DEALERS
o Exclusive parts dealers
o General Parts Dealers

• SERVICE DEALERS
o Warranty Dealers
o Service Dealers
o Honda Mechanics


SALES DEALERS
The network of sales dealers is comprised of 1S, 3S and 5S dealers. 5S Dealership provides multiple services to its customers. It is a biggest nation wide network which is spread all-over Pakistan in the Urban, Sub-Urban areas & Major towns of the country. These dealers offer services in 5S: Sales, Service, Spare parts, Second hand Exchange and Safety.
The second type of sales dealers, 3S, provides their quality services only in Sales, Service and Spare parts departments. While the duty of 1S dealers is to deliver single service either in the field of sales, service or spare parts.
Installment dealers are a significant part of Honda motorcycle dealership network. The goal of installment dealership is to fulfill the leasing / installment demands of customers in the specified areas where this dealership is located.
The last category of Honda motorcycle sales dealer is SSP (special sales point) dealers. Smart sales point (SSP) dealers serve in distant and small areas of the country to serve up the needs of the valued customers of Honda motorcycles at their nearest places.
PARTS DEALERS
The Exclusive parts dealers sell genuine Honda Spare Parts including Oil, Battery& genuine spare parts for all the Models of Honda Motorcycle. These dealers provide genuine Honda spare parts for replacement functions.
General parts dealers supply a broad range of genuine general Honda spare parts which can be utilized in other brands of motorcycles.
HUMS
The Honda motorcycle company has appointed several HUMS Dealers (Honda Used Motorcycles Sellers) in various Second Hand Markets of the country. These dealers specifically cater the needs of those customers who want to buy and sell used or second-hand Honda Motorcycles.
SERVICE DEALERS
Service dealership comprised of Warranty Dealers, service dealers and Honda mechanics.
Warranty dealers deal with warranty claims of Honda motorcycles. The job of these dealers is to provide 1st and 2nd free service facilities to warranted Honda bikes.
Service dealers are responsible for all sort of repair work of Honda motorcycle. Besides that, these dealers also have the authority to give first and second free service facilities to warranty claimed Honda bikes.
Honda mechanics are another distinct category of Honda dealership network. Atlas Honda trains and educates these mechanics to perform all types of repair work of Honda motorcycles in a standardized way.
manufacturer Auto Spare Parts
Auto Parts
Spare Parts
Auto Spare Parts
Automotive
Plastic
automotive parts

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