ALL >> Art >> View Article
Selling Effectively With Illusion Illustrations
Total Articles: 20
Illusion illustrations are examples optical illusions that play with people’s perception on certain objects. These types of illusions distort the process involved in how our brains interpret what our eyes see. Optical illusions can be typically seen in activity books that test the brain. But nowadays, illusions illustrations are being utilized by advertising companies to promote certain products and services.
Where can illusion illustration be seen?
In the world of advertising, illusion illustrations can be seen in mediums that require visual stimulation. These include print ads and television commercials. But, like optical illusions, illusion illustrations are more effective in print form.
Billboards, newspaper advertisements, flyers, and sometimes, the graphic designs on the side of service trucks are the commonly used mediums for these kinds of illusions. This is because these forms of advertisements are cheaper and can be seen by a lot more people.
Also, since it takes people time to comprehend or analyze an optical illusion, print-form is more consumer-friendly as compared to a television commercial that only runs 30-seconds or shorter. In other words, people can spend as much time as they want staring at the print ad until they understand the illusion behind it.
What is the purpose of using illusion illustrations in advertisements?
The main purpose of using illusion illustrations as advertising tools is that they initially grab the attention of people. Although they are still images, they provide humor and entertainment to those looking at them. In some ads, illusion illustrations add a unique twist to ordinary objects.
They can also be considered as interactive because in a way, tricky illusion illustrations challenge the viewers to understand the message that they are trying to convey.
Another purpose of illusion illustrations is that it shows off the creativity of the advertising agency or the company that produced the advertisement. Since illusion illustrations are not yet considered traditional forms of advertising, it gives people a fresh perspective on looking at promotional materials.
All these lead to people remembering the brand or the product being advertized, which is of course, the main point of advertisements.
Another purpose of using illusion illustrations is to deliver a slightly hidden message in a unique and mind-boggling manner. Take for example the advertisements for the Brazilian magazine, Veja. The first add depicted an illustration of the former terrorist group leader, Osama Bin Laden. In the image, the ears and eyes of Osama are actually letters that spell out the word, “dead”. The letters used for his mouth and beard on the other hand, form the word “alive”.
The same concept was used in the magazine’s second add which featured an illustration of former President George Bush. The letters on the upper portion of his face spell “peace” while those on the lower half spell “war”.
The contrasting meanings of the two pairs of words, merged in two separate images, perfectly reflect the magazine’s tagline, which is “Get both sides”. It was of course, implying the magazine is unbiased and shows both sides of the story.
Illustration Ltd Representing 114 illusion illustrators and animators dedicated to delivering brilliant results on time and on budget. Please schedule an appointment with our professional team of agents to discuss the requirements.
Art Articles1. Choose The Best Schlafzimmer Bilder To Create That Perfect Ambiance For Your Private Room
2. Best Kunstdrucke Can Enhance The Ambiance Of Your Home Décor
3. Julia Fosson: Encaustic Art
4. Live Your Passion By Being Part Of A Photography Course
Author: Sophia Cruz
5. The Future Of Arts And Designing In India
Author: Rishabh Singh
6. Career Prospects For Those Artist Minds
Author: Rishabh Singh
7. The Ethnic Style Of The Ponchos
8. Knitted Ponchos Get More Notices During Winters
9. Ask These Four Questions Before You Hire A Video Production Company
Author: Urban Contour
10. Devin Suau's Young Friend Writes Children's Book To Raise Funds
11. Hire Aerial Filming Services To Document Work In Progress Of Mega Projects
12. Dance Classes & Music Lessons Make You Smarter
13. Dr. Chiufang Hwang's Memoir Grown-up Child Chronicles A Taiwanese-american Girl’s Culture, Chores An
14. Steps To Become An Interior Designer, From Designtab An Interior Designer Company In Kolkata.
Author: Design Tab
15. Birthday Gifts Ahmedabad - Handmade Designer Gifts
Author: WINKS OF JOY