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Which To Use Mobile Websites Or Apps?

By Expert Author: jessicagilbert

Mobile marketing is a great way to generate revenue and to promote your business. A mobile marketing firm can help businesses to achieve this by drawing visitors to their business. If the help of a good mobile marketing firm is not taken, than businesses can lose their prospective clients. After all, if your business does not have a workable mobile marketing strategy than one of the competitors will surely have one that will lure your customers to them.

Therefore, in an expanding world of mobile devices, it is crucial to keep an eye on the mobile traffic. To establish a mobile presence for your business, you need to decide whether you want to create a mobile application(Apps) for your potential customers or a mobile website. Both of them look the same at the first glimpse. However, there are different aspects, such as the budget, target users, purpose and features on the basis of which you can decide the one to use for promoting your business.

The difference between the two is that a mobile website comprises of browser-based HTML pages, which can be accessed via the Internet from smaller handheld and touch-screen devices. Apps, on the other hand are applications that can be downloaded from the Internet and installed on a mobile device. It does not have to be executed from within the browser.Using apps, content can be downloaded and opened without connecting to an Internet.

A mobile website is the best choice for a business, if they are interested in promoting their business or for communicating with their customers. A mobile website has various advantages over apps.

Apps need to be first downloaded and installed, before the application can be used. In comparison, mobile websites are quickly available to users through browsers.

One mobile website can be used across different mobile devices, while apps need a separate version for every device used.

Apps are less flexible and cannot be instantly updated, a mobile website on the other hand are very dynamic and can be immediately updated.

Another benefit of mobile websites is that a mobile website can be easily located as their pages can be found on search results. Apps are a little difficult to find as they are found in a manufacturer app store.

Mobile websites can be easily shared between users using a simple connection, such as an e-mail. On the other hand, an app cannot be shared in this manner.

Mobile websites have a broader reach than an app. It can be shared between users and search engines.

A mobile website cannot be removed and are always available to a user; apps have a very short life.

In contrast to apps, mobile websites are cheaper.

However, this does not mean that apps are less used. There are places where apps are more suitable compared to a mobile website. Apps are popular in the following scenarios. Apps can be used:

when users need to utilize an app on a regular basis
for interactive games
for making complex calculations efficiently
without an Internet connection

Conclusion

Both mobile website and apps are equally important for a business as they provide an effective way of pulling traffic to your website. The choice between the two depends on various factors. Therefore, the selection needs to be made with care as it would be a complete waste to spend money to create an app to accomplish a task that can be done by a mobile website. visit our link: Mobile marketing firm,marketing consulting firm.

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