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Trade Show Displays Won’t Attract Attention Without 3 Things

By Expert Author: Markem Tacastacas

The last thing you want at a trade show is potential customers walking by your booth without as much as a nod. Unless you attract attention with these three things, you might as well pack up shop and go home. You need the best trade show displays you can afford. Your hard work and that of your staff deserves the best tools to accomplish a great end results. The 3 things you need:
• Set Goals and Objectives
• Marketing
• Adequate Trade Booth Staff
Let’s look at these one at a time.
First: Set Goals and Objectives. Setting up a trade show booth without a game plan is like going to the Super Bowl with no team scheduled to play ball. It’s like yelling for your favorite player to make the homerun, but he’s in the outfield. Having a detailed list of goals and objectives can make the difference between coming out a winner or loser.
A few weeks before the show rally your key people together and discuss the team’s sales goals and lead goals.
Second: Marketing. Long before the trade show floor fills up with potential customers, you need to pre-sell your product or services to customers by using banner stands; big, lightweight graphics, to get your message across. Trade show displays and banner stands pack small for easy transport and are simple to install. You may be looking to optimize your presentation with a retractable banner stand, a single panel with graphics printed on both sides, and one featuring an integral merchandising system, or one that easily changes graphics and sizes. The trade show displays and banner stands you use say a lot about you and your company. You want your trade show displays and banner stands to say you have the same leading edge on:
• Quality and Durability
• Level of Service
• Quality of Graphics
• Overall Pricing and Value
• #1 in Leadership
You can cross the finish line in style with the right message and the right tools.
Third: Adequate Trade Booth Staff. The total success of your trade show hangs on the perfect balance of your trade booth staff. You don’t want customers to wait to speak with a representative. You’ll find customers wandering away to the next display.
The rule of thumb is –less is more when it comes to staffing a booth. You don’t want too many employees, as customers will quickly bolt from your area if they feel as if they’re being swarmed when they walk up to your display. You also want to make sure your staff is up on their game. Are staff up to date on the latest marketing information about their company’s product or services? Do they have the knowledge to answer questions customers may ask them?
Failure to provide one of the 3-things your trade show display needs to attract attention may not break the bank, but without all three working together like a fine-tuned machine, they’re enough to make a huge difference in your bottom line. Trade show displays and banner stands will give you and your staff the key ingredients needed to cap off a good season and bring in a homerun.
About Skyline Chicago
Skyline Chicago is part of the global Skyline Exhibits network that includes more than 1,500 employees worldwide. Skyline Chicago is a leading provider of custom Chicago trade show displays and portable Chicago banner stands. Founded in 1980, Skyline Exhibits is the source for unforgettable face-to-face marketing experiences. The company holds more than 100 patents and has been repeatedly recognized for its creativity, innovation and performance.

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