123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Business >> View Article

Using Trade Show Displays To Launch Your New Products

By Author: Markem Tacastacas
Total Articles: 9

As we head into trade show season, it's time to reflect on what worked last year and how you can better capture potential customers' attention this year. Despite all of the new social media and computer-driven marketing efforts, face-to-face contact at trade events and conventions is still an effective method of solidifying your existing client base and adding new customers. Using portable trade show exhibits is an excellent way for your company to get your new products noticed among a sea of other trade show exhibitors.
Advantages of Using Trade Show Displays
Modular trade show displays offer a number of benefits over both static displays and exhibits that don't use a display at all:
• Portable – Modular display units are easy to assemble, take down and transport to the next event. Because they fold up, such displays take little storage room in your office when not in use.
• Cost Effective – Because you can fold the exhibit display up and carry it to the next show, portable displays save time and money usually needed to create a new display for each trade show.
• Consistent Message – Your display imparts your marketing message the same way every time
• Eye-Catching – A good display draws trade show attendees into your exhibit area.
Using Trade Show Displays to Launch New Products
Trade show displays a great way to introduce a new product to your existing customer base. Those people who may not stop at your booth because they think they know all about your product line can be drawn in with an appealing display. To make the most of your display in launching your new product, create a visual that imparts the idea of your product in the three to five seconds most trade show attendees will spend looking at your display. Simplicity is best. You can explain the features and benefits once you get their attention.
Adding lighting is another inexpensive way to make your display – and your new product – stand out from the crowd. If possible, find a way for interested attendees to sample or get their hands on your new product. If that's not possible, because you are selling a service such as a cruise ship or travel destination, add video to your display so the visitors to your exhibit will feel like they were there.
About Skyline Chicago
Skyline Chicago is part of the global Skyline Exhibits network that includes more than 1,500 employees worldwide. Skyline Chicago is a leading provider of custom Chicago trade show displays and portable Chicago trade show exhibits. Founded in 1980, Skyline Exhibits is the source for unforgettable face-to-face marketing experiences. The company holds more than 100 patents and has been repeatedly recognized for its creativity, innovation and performance.

Total Views: 32Word Count: 447See All articles From Author

Business Articles

1. Low Deposit Home Loans Are Great For Those Who Search For Cheap Home Loans!
Author: Mc Cutcheon

2. Anti-theft Siren Alarm Padlocks For Your Potential Security Problems
Author: KINBARLOCK

3. What Are The Benefits Of Using Stainless Steel Fasteners In Various Industries?
Author: Sidharth Jain

4. Factors Affecting The Working Efficiency Of The Hex Nuts And Bolts
Author: Sidharth Jain

5. Reasons For Galvanic Corrosion Of A Hex Bolt And Its Prevention
Author: Sidharth Jain

6. Pharmaceutical Manufacturers|healthcare Products Manufacturers
Author: ichapps

7. All You Need To Know About Machine Screws
Author: Sidharth Jain

8. Amazing Benefits Of Having Custom Granny Flats
Author: James Raad

9. Guide To Buying Your Diamond Engagment/wedding Ring
Author: Alexander Pearce

10. Optik Pdx - Portland Eye Center Worth Your Time And Money
Author: davudobuya55

11. Ways To Get Personal Loan At Best Interest Rates
Author: IndiaLoanBazaar

12. Opportunities For The Global Structural Heart Device Market To Reach $9.7 Billion By 2022
Author: Roy Almaguer

13. What Comes After Perfection!
Author: Shalu Kansal

14. Big Data Simplified In The Easy Way
Author: Rimpy Sharma

15. Residential Real Estate Agent Dana Point Ca And Finding A Reliable Agent
Author: jonny smith


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: